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The Smart TV Development Ecosystem

The Smart TV Development Ecosystem examines the companies that provide content management and delivery and applications development technologies to smart TVs. It also provides primary data from Parks Associates Q4 2010 and Q2 2011 Connected CE Tracker surveys, and from the Q2 survey Connected Consumer in Europe.

“The role of smart TVs has expanded well beyond video-on-demand,” said Kurt Scherf, VP, principal analyst. “With open development platforms, OEMs, third-party providers, and independent apps providers are targeting features such as multi-screen interactivity, new entertainment options, and new ways of centralizing content, information, and control in the connected home.”
1.0 Report Summary
1.1 Purpose and Scope of Report
1.2 Defining the Market
1.3 Data Sources
1.4 Companies Briefed

2.0 The Smart TV Landscape
2.1 Growth of Smart TVs
2.2 Consumer Data
2.3 Smart TV Trends: 2011 and Beyond
2.3.1 Apps Platform Development
- Third-party Apps Platforms
- Google TV
- Yahoo! Connected TV
- OEM Platforms
- LG Electronics Smart TV
- Panasonic VIERA Connect
- Philips Net TV
- Samsung Samsung Apps
- Toshiba Places
- VIZIO Internet Apps
- Independent Platforms
- Accedo Broadband
- Chumby
- Dreamer Corp.
- Flingo
- L4 Media
- LeoNovus
- MeeGo

2.3.2 Online Video and the Smart TV
- U.S.
- Alphaline Entertainment
- Instant Video
- Apple
- Best Buy CinemaNow
- Hulu Plus
- Netflix
- Qriocity (Sony)
- Europe
- Acetrax
- Blinkbox
- Film2Home
- Film4oD (FilmFlex)
- FilmIsNow
- Maxdome
- Qriocity (Sony)
- Videociety
- Video Futur (Glowria)
- Videoland
- Viewster

2.3.3 Multi-device Interactivity
- Dijit
- Flingo
- Google Anymote
- LG Electronics
- Philips
- MOVL Apps
- Samsung
- Skifta
- Yahoo! Device Control

2.3.4 Synchronizing Content on Companion Devices
- Audible Magic
- Civolution
- IntoNow (Yahoo!)
- Samsung
- Shazam
- Spot411
- Synchronize.TV
- Technicolor
- TiVo
- Yahoo!

2.3.5 Browsers on Smart TVs
- Espial
- Oregan Networks
- Philips (Europe)

2.3.6 Organizing Content on Smart TVs
- LG Electronics
- Samsung
- Rovi
- TiVo

2.3.7 Smart TVs and Multi-device Interoperability
- AwoX
- MediaMall Technologies
- Morega Systems
- Nero
- PacketVideo
- Plex
- Rovi
- TVersity
- Vuze

2.3.8 Smart TVs and Advertising
- Miniweb
- Rovi
- Yahoo!

2.3.9 Pay-TV and Smart TV Convergence
2.3.10 Broadcasters and Smart TVs
- HbbTV
- YouView
- Syncbak

2.3.11 Wireless Smart TVs
- Wi-Fi
- WirelessHD

2.3.12 Motion-sensing Remotes
- Hillcrest Labs
- LG Electronics

3.0 Delivering Content and Apps to the Smart TV
3.1 Content Management and Delivery
3.1.1 Smart TV Solutions
- ActiveVideo Networks
- Clearleap
- Miniweb
- Rovi
- SyncTV

3.1.2 Online Video Platforms
- Brightcove
- Castfire
- Concurrent Computer Corp.
- Endavo Media and Communications
- KIT digital
- Ooyala
- Red Bee Media
- thePlatform
- Unicorn Media
- Tvinci

3.1.3 System Integrator Solutions
- Alcatel-Lucent
- Cisco
- Ericsson
- Microsoft
- Motorola
- Nokia Siemens
- Technicolor

3.2 Applications Development
- Bluestreak
- Cantina
- Capablue
- easelTV
- Ensequence
- GooMe
- itaas
- Pushbutton
- Splat Interactive
- Strategy & Technology
- Tata Elxsi Ltd.
- Telepop
- Wiztivi

4.0 Implications and Recommendations
4.1 Content Development/User Interface Tools
4.2 Applications Platforms and Developers
4.3 Content Management/Distribution Platforms
4.4 The Smart TV

List of Figures:

Categorizing Connected Devices
Smart TV Sales Forecast Methodology
Global Smart TV Unit Sales Forecast3
Penetration of Smart TVs: U.S. and Key Western European Countries
High Likelihood of Purchasing a Smart TV
Smart TVs Connected to Broadband
How are Smart TVs Used?
Smart TV Highlights
Smart TV Apps Platforms – Third-party Offerings
Smart TV Apps Platforms – OEM Offerings
Smart TV Apps Platforms – Independent Offerings
Online Video Providers and Smart TV Availability: U.S.
Online Video Providers and Smart TV Availability: Europe
Multi-device Interactivity Solutions
Smart TV Synchronization Solutions
Smart TVs and Browsers
LG Home Dashboard and Samsung Smart Hub
Rovi TotalGuide™ and Insignia cTV with TiVo Interface
Cumulative DLNA Television Certifications
Media Server/Management Solutions for Smart TVs
Rovi Ad Services: Connected TV Ad Types
Smart TVs and Advertising
Smart TVs and Pay-TV Providers
Penetration of Wireless Networks: U.S. and Key Western European Countries
Smart TV Development Ecosystem
Smart TV Content Management/Delivery Solutions
Online Video Workflow
Online Video Publisher Solutions
System Integrator Solutions
Smart TV Apps Developers
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