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Germany B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Aug 2011, Pages: 71
Key Findings:
- Germany has the largest online population in the EU, as there were more than 50 million German Internet users in late 2010.
- The share of Internet pure players on total distance sales in Germany is projected to increase to more than one quarter in 2015.
- “Clothes, Sports Goods” were the most popular product category in German B2C E-Commerce in 2010, followed by “Books/Magazines/E-Learning Material”, “Films/Music”, and “Household Goods”.
- In 2010, Amazon was the online shop with the highest number of online shoppers, followed by market place eBay. Weltbild.de ranked third, followed by Otto.de and Tchibo.de.
- Brands4friends.de, Limango.de and Zalando-lounge.de are among the leading shopping clubs in Germany.
- Groupon.de, DailyDeal.de and CooleDeals.de are the leaders of the German market for group shopping sites in 2011.
Product Information:
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The author’s international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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