Benchmarking Sustainability Goals: Telecommunications Companies

Green Research, August 2011, Pages: 11

Goals signal intent and drive behavior. Some companies use public announcements of sustainability goals to signal their commitment to become sustainability leaders and to compete for superior positioning with their rivals. There has never been a convenient benchmarking tool to allow sustainability executives to put their own goals in the context of their competitors. Until now.

This report provides a quantitative analysis of the sustainability goals of 10 major telecom firms: AT&T, BT Group, Deutsche Telekom, France Telecom, NTT Group, Sprint,Telefónica, Telenor, Verizon Communications and Vodafone. The source of the data used in this analysis is the companies’ latest published sustainability reports.

- Key Questions

- Key Finding

- Goals and Targets Drive Change and Competitive Differentiation

- Major Telecoms' Goals Focused on Operations and Product

- Wide Disparity in Number of Goals Announced

- GHG Emissions and Energy Receive the Most Focus

- List of Goals

- Sources

- Methodology

- Related Research

Figures:

Figure 1 Breakdown of Sustainability Goals by Major Area
Figure 2 Number of Sustainability Goals per Company by Area
Figure 3 Percentage of Goals Addressing Each Issue
Figure 4 List of Company Sustainability Goals

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