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Global CEO Business Outlook Survey 2011–2012
iCD Research, Aug 2011, Pages: 69
Synopsis:
- The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of C-level decision makers consisting of CEOs, managing directors and other board level respondents.
- The geographical scope of the research is global, drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
- The report analyses trends in procurement and marketing expenditures, procurement practices and factors for supplier selection.
- In this report, C-level respondents identify the measures that suppliers should undertake to maintain their business.
- The report provides extensive analysis on effective promotional channels.
This report is the result of an extensive survey of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading companies. It analyzes how industry buyers' procurement expenditure, industry suppliers' media spend, business strategies and practices are set to change in 2011–2012. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.
Scope:
- The opinions and forward looking statements of 1,285 C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading companies have been captured in our in-depth survey.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers, marketing decision makers and leading supplier organizations.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East.
- Key topics covered include industry buyers' expenditure activity, procurement behaviors and strategies, suppliers' media spend activity, marketing and sales behaviors and strategies as well as threats and opportunities, economic outlook and business confidence among both buyers and suppliers.
- In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
- The report examines current practices and provides future expectations over the next 12-24 months.
- The report provides qualitative analysis of the key industry threats and opportunities.
Reasons To Buy:
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers as viewed by C-level executives.
- Predict how the industry will grow, consolidate and where it will stagnate.
- Drive revenues by understanding future product investment areas and growth regions.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry.
- Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
- Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future.
- Benchmark your sales and marketing spend with respect to the opinions of C-level executives to effectively determine strategy.
Key Highlights:
- China, India and Brazil are predicted to be the fastest growing regions among developing countries.
- Across the globe, XX% of C-level respondents expect revenue growth in the next 12 months
- The majority of C-level respondents from buyer companies plan to increase procurement spend over the next 12 months
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