Nicholas Hall's Global Cough, Cold & Allergy Review
Nicholas Hall Group, October 2010, Pages: 319
This essential report is the ideal guide to CCA brands and marketers across leading developed and emerging markets, focusing on core trends and exciting developments. CCA categories covered include Cough remedies, Systemic cold & flu, topical decongestants, chest rubs & inhalants, sore throat remedies & medicated confectionery, allergy remedies and asthma remedies.
The second-largest OTC category – 22% of global turnover CCA remedies form the second-largest major OTC category, generating 22% of global OTC turnover and consistently outperforming the overall market in terms of growth. In 2009, CCA sales rose by 5.5%, with the H1N1 flu virus scare driving sales in many markets, while cough remedies and topical decongestants were the best-performing categories globally. But despite many positives, this is a fiercely competitive market that faces a number of stern challenges.
Sales have been hit by reviews into the safety of children’s cough & cold remedies, prompting voluntary recalls or forced withdrawals/reclassifications in key markets. Systemic cold & flu remedies remain beset by ingredient problems as well as facing increasing pressure from immunity-boosting VMS products positioned to ward off colds. Cough remedies in the US were revitalised by the rise of Mucinex, but with sales slowing down and generic competition preparing to take a further bite, new sources of growth are needed.
The sizeable sore throat remedies & medicated confectionery category continues to grow, but a lack of innovation may take its toll. Growth of allergy remedies almost flatlined in 2009, with previous blockbusters Claritin and Zyrtec suffering declines. Topical decongestants offered a bright spot, with non-medicated saline sprays proving popular (especially in the wake of safety concerns over children’s cough & cold products).
Innovations such as thin strips, orodispersible microgranules and nasal swabs have moved the CCA market forward, but more is needed to sustain sales in the face of encroaching generics and “me-too” products. But where will this innovation come from? Will potential future switches like Tamiflu, Singulair and Clarinex/Aerius have much impact? Can Mucinex have the same impact in Europe as it had in the US? What does the rising popularity of homeopathic options (notably in France, Germany and the US) mean for traditional CCA products?
This comprehensive report scrutinises CCA brands and marketers in the leading developed and emerging markets. Strategic analysis defines and explores the trends and developments affecting OTC cough, cold & allergy globally and in individual countries. Each country profile includes an overview of key trends, considered analysis by category, and an evaluation of the prospects for CCA in the future.
The report contains the following data:
CCA categories covered include:
- Cough remedies
- Systemic cold & flu
- Topical decongestants
- Chest rubs & inhalants
- Sore throat remedies & medicated confectionery
- Allergy remedies
- Asthma remedies
Executive Summary
Overview of the major trends, developments and consumer preferences. Analysis of the leading CCA marketers.
Analysis of CCA Markets by Region:
- North America:
- Canada
- USA
- Western Europe:
- France
- Germany
- Italy
- Spain
- UK
- Asia-Pacific:
- Australia
- China
- India
- Japan
- South Korea
- Central & Eastern Europe:
- Poland
- Russia
- Latin America:
- Brazil
- Mexico
Major developments in other key markets in each region are also covered
Brand Case Studies
Profiles of 10 key CCA brands, with sales data, strategic analysis and success factors for each:
- Arbidol
- Bai Jia Hei
- Claritin (and Clarinex / Aerius)
- Mucinex
- Otrivin
- Strepsils
- Tamiflu
- Theraflu
- Vicks
- Zyrtec
Global Outlook for CCA
- Analysis of the global market’s future performance
- Sales forecasts to 2014 and 2019
- Summary of New Product Development
- Switch pipeline
- Nicholas Hall’s Strategies for Success
- Arbidol
- Bai Jia Hei
- Claritin (and Clarinex / Aerius)
- Mucinex
- Otrivin
- Strepsils
- Tamiflu
- Theraflu
- Vicks
- Zyrtec
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