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Nicholas Hall's Lifestyle OTCs Report
Nicholas Hall Group, March 2010, Pages: 242
With lifestyle-related conditions becoming increasingly common in today’s fast-paced consumer society, it is imperative that OTC marketers find out more about these categories, which are set to be the next decade’s fastest growing OTC sector.
This essential Lifestyle OTCs report examines the following categories Cholesterol Reduction, Eye & Ear Care, Home Diagnostics, Obesity Treatments, Oral Care, Sedatives & Sleep Aids / Stimulants, Sexual Health, Smoking Control, Systemic Cardiovasculars, Urinary Products.
It is very likely that the global recession will provide a boost to Lifestyle OTCs. Credit-crunched consumers struggling to keep or gain a job are increasingly aware of the need for good standards of personal appearance and this should be a major boost to a wide range of lifestyle products, most notably in the weight loss segment. Even more consumers will attempt to quit smoking, for reasons of health, staying in work and lack of disposable income.
It is estimated that 55% of intending quitters under-medicate, so there will be a new class of higher-strength smoking control products, possibly linked to diagnostics that can determine the exact strength needed.
Will Alli open the door to new OTC obesity treatments? Is there really a future for OTC cholesterol reduction after the UK disappointment of Zocor Heart-Pro? What are the OTC prospects for sexual health products? And can new products or switches revive underperforming categories?
This comprehensive report provides the answers to these questions and a whole lot more – giving you the analysis and insight that will help you plan strategies to exploit new opportunities.
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