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Nicholas Hall's OTC YearBook 2011 Report
Nicholas Hall Group, April 2011, Pages: 319
This unique reference book contains comprehensive market data through December 2010 drawn from our newly enhanced database, DB6 2011. Presented in a concise, easy-to-use format, OTC YearBook 2011 brings you the facts and figures you need, together with unique insight into the major issues facing the global OTC environment.
Covering all of the following and filled with essential reference tables:
- OTC Global, Regional & Category Reviews
- Hot Topics & New Technology
- Global Retailing
- Leading OTC Markets, Companies & Brands
- Mergers & Acquisitions
- Rx-to-OTC Switch.
It is increasingly important that OTC marketers can gain instant access to the vital facts and figures to support quick reaction and accurate decision making. OTC YearBook 2011 gives you the most up-to-date and fully-informed picture of the OTC industry around the world, featuring expert analysis and incorporating full year-end 2010 data from the only dedicated worldwide OTC database, Nicholas Hall’s invaluable DB6 2011. You can’t afford to be without it.
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