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OTCs Online: Opportunities in the Digital Age
Nicholas Hall Group, Nov 2010, Pages: 142
Focusing on key strategies and mediums for online success, this report reconsiders the role of traditional internet marketing, and examine online trends. Exploring Traditional Internet Marketing methods such as search, email and display, as well as Websites and Online Communities, the report also reviews Consumable Media such as videos and games, Social Media such as Facebook and Twitter, and Mobile Media, with case studies for each of the above.
The internet is in a constant state of evolution, and to keep ahead it is essential that OTC marketers are willing and able to adapt their strategies – this report will provide you with the ideal guide to prepare you for the changes ahead.
The explosion of social media has arguably redefined the internet and definitely reconfigured how people interact online. The time is ripe for OTC marketers to step back and reassess their internet marketing strategy, ensuring that they are utilising the full arsenal of weapons at their disposal. This report will explore some key strategies and mediums for online success, reconsidering the role of traditional internet marketing, and examining in greater depth social media and the mobile market.
The overarching online trend of the past three years has been communication. Consumers are increasingly utilising social media to talk, connect, share stories, photos and information. These trends will only continue as new users from Emerging Markets connect and experience this social web as the norm. OTC marketers have displayed some hesitancy in utilising social media – creating blogs, Facebook pages or Twitter feeds – but it is essential that they become part of the conversation. Using relevant case studies this report will explore how to connect to consumers and build brand loyalty, but also how to deal with the dark side of social media: the angry bloggers.
Technological developments are also shaping consumers’ online experience, and an 'always connected' culture is developing, as phones and web tablets provide consumers with ways of accessing the internet at any time and any place. No longer restricted to research purposes and reviews, the internet can now be considered a POS display.
The internet is in a constant state of evolution: to stay at the top of the food chain OTC marketers must be ready and willing to adapt. This report will show you how.
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