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Airlines in Denmark - Industry and Country Analysis

Datamonitor, July 2011, Pages: 62


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Project Synopsis:
Airlines in Denmark – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Denmark. This report concludes with profiles of the leading companies in the Danish airlines market.

Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Airlines Industry in Denmark. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
- Contains data on market value, volume and/or segmentation for Airlines in Denmark

- Incorporates in-depth five forces competitive environment analysis

- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Denmark

- The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The airlines industry comprises passenger air transportation, including both scheduled and chartered, but excludes air freight transport. Industry volumes are defined as the total number of revenue passengers enplaned (departures) at all airports within the country or region, excluding transit passengers who arrive and depart on the same flight code. For the US and Canada, transborder passengers departing from either country are considered as part of the international segment. Industry value is defined as the total revenue obtained by airlines from transporting these passengers. This avoids the double-counting of passengers. All currency conversions in this profile were carried out using constant 2009 average annual exchange rates.

Highlights:
The Danish airlines industry had total revenue of $2.7 billion in 2009, representing a compound annual rate of change (CARC) of -0.6% for the period spanning 2005-2009.

Industry volumes decreased with a CARC of -1.3% between 2005 and 2009, to reach a total of 11.2 million passengers in 2009.

The performance of the industry is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 5% for the five-year period 2009-2014, which is expected to drive the industry to a value of $3.5 billion by the end of 2014.

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