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Mobile Phones in Germany - Industry and Country Analysis
Datamonitor, July 2011, Pages: 74
Project Synopsis:
Mobile Phones in Germany – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany. This report concludes with profiles of the leading companies in the German mobile phones market.
Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Mobile Phones Industry in Germany. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.
Scope:
- Contains data on market value, volume and/or segmentation for Mobile Phones in Germany.
- Incorporates in-depth five forces competitive environment analysis
- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Germany
- The leading companies are identified with supporting key financial metrics (where available)
Market Definition:
The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
Highlights:
The German mobile phones market had total revenue of $5.1 billion in 2009, representing a compound annual growth rate (CAGR) of 0.1% for the period spanning 2005-2009.
Market consumption volumes increased with a CAGR of 0.8% between 2005 and 2009, to reach a total of 34.8 million units in 2009.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.4% for the five-year period 2009-2014, which is expected to drive the market to a value of $6.4 billion by the end of 2014.
Reasons to purchase:
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
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