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Personal Products in Germany - Industry and Country Analysis
Datamonitor, July 2011, Pages: 73
Project Synopsis:
Personal Products in Germany – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany . This report concludes with profiles of the leading companies in the German personal products market.
Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Personal Products Industry in Germany. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.
Scope:
- Contains data on market value, volume and/or segmentation for Personal Products in Germany
- Incorporates in-depth five forces competitive environment analysis
- analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Germany
- The leading companies are identified with supporting key financial metrics (where available)
Market Definition:
The personal products market consists of retail sales of OTC healthcare products, skincare, haircare, make-up, fragrances and other products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
Highlights:
The German personal products market generated total revenues of $28.2 billion in 2009, representing a compound annual growth rate (CAGR) of 1.5% for the period spanning 2005-2009.
OTC healthcare sales proved the most lucrative for the German personal products market in 2009, generating total revenues of $9.3 billion, equivalent to 32.9% of the market's overall value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 1% for the five-year period 2009-2014, which is expected to lead the market to a value of $29.6 billion by the end of 2014.
Reasons to purchase:
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
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