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What Consumers Want: Checking Accounts in the USA 2011
Datamonitor, Aug 2011, Pages: 43
Introduction
This slide deck focuses on the important questions concerning consumers’ behavior regarding checking accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a checking account in their country of interest.
Features and benefits
- Build a customer-centric strategy by learning what consumers want and need from a checking account.
- Identify new opportunities in the checking account market through a better understanding of what consumers demand from this product.
- Gain a deeper insight into the checking account market through country-level data across income and age groups.
Highlights
Top 10 financial services providers by checking account market share.
Channel analysis including channel of opening and channel usage by activity.
Essential product and provider features.
Your key questions answered
- What features do consumers demand from a checking account and a checking account provider?
- What channels do consumers use for their regular banking activities?
- How likely are consumers to switch checking account provider in the next six months?
- What channels do consumers use for researching and purchasing checking accounts?
- Why do consumers decide not to have a checking account?
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