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Viewing report
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Clothing Retail in Australia: Market Size, Retailer Strategies and Competitor Performance
Verdict Research Limited, Aug 2011, Pages: 109
Australia avoided recession aiding its position as a hot spot for international expansion of clothing retailers. In 2010 clothing specialists experienced a decline in sales due to falling consumer confidence and heightened online competition from foreign retailers. The clothing market is projected to shrink in 2011, returning to growth in 2012 as foreign entrants revitalize apparel spending.
Features and benefits:
- Benchmark your firm's performance by accessing profiles of 12 leading specialist retailers in Australia as well as other key players in the sector.
- Make informed investment decisions based on market analysis and forecasted expenditure by product category to 2013.
- Assess the recent performance and developments across different channels, comprising specialists, department stores, discounters and online.
- Ensure marketing and distribution strategies are up-to-date by uncovering competitor activity in areas such as e-commerce and social networking.
- Make informed pitches to potential clients interested in entering Australia by gaining insight into market and competitor dynamics.
Highlights:
The outlook for the Australian and clothing market for 2011 is poor, as consumer confidence has dived after a series of interest rate rises in 2010 and several natural disasters at the beginning of 2011. A levy is coming into effect in July 2011 in Australia to help finance rebuilding and this will further depress discretionary income.
International retailers, previously put off entering the market due to the supply chain and logistical issues, now have more of a presence in the Asia Pacific region, and have the capability to effectively serve the Australian market. H&M, Uniqlo, Forever 21 and Arcadia's Topshop are expected to follow Inditex into the market.
An increasing number of international retailers are offering online shopping to Australia. The strength of the local currencies, the fact that consumers can avoid the 10% GST buying online and a wider range of products offered by foreign companies are driving demand for international online shopping and further threatening domestic players.
Your key questions answered:
- Who are the key competitors within the clothing market? How do they perform relative to my company and what distribution methods do they use?
- Which incumbents sell online and what does the influx of international players and adoption of e-commerce mean for the market and my business?
- What was overall demand for womenswear, menswear and childrenswear across Australia and New Zealand in 2010 and how is this going to develop to 2013?
- What consumer trends, marketing developments and channel opportunities should I be aware of to maximise my performance in the market?
- What are the key developments for players such as Just Group, Colarado Group, Cotton On, Country Road, Noni B, Oroton, Sussan, David Jones and Myer?'
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