The US Online Advertising Industry Growth and Forecast

  • ID: 1867368
  • August 2011
  • Region: United States
  • 42 Pages
  • Ken Research Private Limited
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In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, the advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, the rising number of Internet users as well as the popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.

The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of the online advertising sector in the country as well. In the US, retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution READ MORE >

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1. Global Advertising Industry

1.1. An Overview

1.2. Online Advertising Industry: An Overview

1.3. Global online Advertising: Market Size

1.3.1. Online Advertising by Category

2. The US Advertising Market

2.1. Market Size

2.2. The US Online Advertising Market

2.2.1. Online Revenue Models

2.2.2. Market Size

- Quarterly Performance

2.2.3. Online Advertising by category

- The US Search Advertising Market

- The US Display Advertising Market

- Online Advertising Demand by industry

3. Industry Competition

4. Driving Forces

4.1. New Advertising trend through Social Networking Sites

4.2. E-Commerce Driving Online Ad Demand

4.3. Growing Internet User Base

4.4. Rising Broadband Penetration

5. Macro Economy Environment

5.1. Population (Historical and Present Performance)

5.2. GDP (Historical and Present Performance)

5.3. Personal Disposable Income (Historical and Present Performance)

5.4. Inflation, 2007-2015

6. Future Outlook

7. Company Profiles

7.1. Google Inc.

7.1.1. Business Overview and Financials

7.1.2. Business Strategies

7.2. Yahoo Inc.

7.2.1. Business Overview and Financials

7.2.2. Business Strategies

7.3. AOL LLC

7.3.1. Business Overview

7.3.2. Business Strategies

8. Research Methodology

- Data Collection Methods

- Approach

- Reasons for the Selection of Independent Variables

- Disclaimer


Figure 1: Major Service Sector Share by Revenues in 2010

Figure 2: Global Advertising Revenues (2006-2015F)

Figure 3: Online Search Engine Value Chain

Figure 4: Global Online Advertisement Spending (2006-2015F)

Figure 5: The US Advertising Revenues (2006-2010)

Figure 6: The US Online Advertising Revenue Models 2010

Figure 7: The US Online Advertising Revenues (2006-2015F)

Figure 8: The US Online Advertising Revenues (Quarterly Comparison (4Q09 & 4Q10)

Figure 9: The US Online Advertising Spending by Category in 2010

Figure 10: The US Online Search Advertising Market (2006-2010)

Figure 11: The US Online Display Advertising Market (2006-2010)

Figure 12: Online Ad Revenues by industry in 2010

Figure 13: The US Online Ad Companies Share by Display Ad Revenues in 2010

Figure 14: Google Search Advertising Market Share (2009& 2010)

Figure 15: The US online Social network Ad spending (2007-2010)

Figure 16: The US E-commerce Spending (2006-2010)

Figure 17: Total Population in the US (2000-2010)

Figure 18: The US GDP at Current Prices (2000-2010)

Figure 19: Personal Disposable Income in the US (2000-2010)

Figure 20: The US inflation, Average Consumer Prices in % (2007-2015F)

Figure 21: The US Online Ad Revenues (2010-2015F)

Figure 22: The US online Ad Revenues by Major categories (2011-2015)

Figure 23: Google Total Revenue (2006-2010)

Figure 24: Yahoo Total Revenues (2006-2010)

Table 1: Global Online Advertising by Category in % (2006-2010)

Table 2: The US Retail Sales Total and E-commerce (Quarterly 2010& 2011)
Table 3: The US Internet Users (2000-2010)
Table 4: The US Broadband Subscribers

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- Google
- Yahoo

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown


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