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The 2012/13 Source Book of Multicultural Experts
Multicultural Marketing Resources, Inc, June 2012, Pages: 62
Published in a convenient desktop handbook size, 15th edition of 'The Source Book of Multicultural Experts' is an invaluable tool for both marketing executives and journalists.
What's inside:
- Articles provide an overview of each of these key cultural and niche markets: African American, Asian American, Hispanic, South Asian, among others;
- Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media),
- by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical)
- and niche market area of expertise including African American, Hispanic, Asian American, American Muslim, Multicultural, People With Disabilities, Gay/Lesbian (GLBT), General Market, European Market, Latin American Market, Middle Eastern, Native American, Russian/Polish, South Asian American, Senior/50+, U.S. Emerging African Market, Youth and Teen, Women in Business, Filipino and Canadian.
The Source Book of Multicultural Experts reference guide is a compilation of contacts and profiles of companies that have been featured in Multicultural Marketing News, an award-winning newsletter, and new listings. The Source Book, is their invaluable guide to experts who can supply background information or to interview and quote. Marketing, human resource and purchasing executives use this book to find contacts for suppliers that are multicultural experts or minority- or woman-owned businesses.
Inside there are listings of ad agencies, research firms, ethnic media, professional organizations, seminars and corporate contacts who are experts in marketing to African Americans, Asian Americans, Hispanics, GLBT and other target consumer markets.
Since the first edition, published in 1998, over 10,000 copies of The Source Book of Multicultural Experts have been distributed each year.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
* This title is pre-publication and is due to be released in June 2012. Order now at this special pre-publication price.
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