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Approaching Cloud Services: Markets, Positioning and Execution
TM Forum, July 2011, Pages: 20
The central argument to the report is that there are many ways to approach cloud services from a strategic, marketing and delivery perspective. Service providers must understand the opportunities and landscape, and make careful choices as to how they approach cloud services.
This report draws on discussions arising from the executive round table ‘The innovative operator and cloud strategies' at Management World 2011 and attempts to extend the major themes addressed on the day.
It includes insights into:
- The market for cloud services
- Service providers strengths, weaknesses, opportunities and threats
- Pitfalls of cloud services (Google and Amazon failures, Japan disaster)
- Recommendations on how and with whom service providers might approach Cloud services
TM Forum Quick Insights reports take the communications industry’s hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables discussions. Written by renowned industry journalists and analysts, these reports ask the questions we all want to know of opinion-leading senior executives.
Please note: This report is free to TM Forum members.
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