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Expanding Cable Revenues: Strategies for the Commercial Market
TM Forum, June 2011, Pages: 19
TM Forum Quick Insights reports take the communications industry's hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables discussions. Written by renowned industry journalists and analysts, these reports ask the questions we all want to know of opinion-leading senior executives.
The past decade has seen more advances in technology than the previous century. The cable industry is right at the very heart of this with the deployment of new fast technologies. But technology isn't the only thing that is changing, the market is, too. With Internet-based content rivals and Internet Protocol Television offers, multi-system operators (MSOs) recognize future revenues are threatened, and the need to broaden the income base.
According to a recent survey, 60 percent of MSOs said the commercial market accounted for around 10 percent of their company's revenue stream. Clearly more can be done.
This Quick Insights report discusses how these cable companies can expand revenue in the commercial sector.
Also in this report:
- The CATV market
- Every cloud has a silver lining: MSOs and the commercial opportunity
- How MSOs can make the most of this commercial opportunity.
Keywords: multi-system operators, cable, revenue, MSO, CATV, commercial opportunity, IPTV, ARPU, DirecTV, predicted growth, legacy BSS, CapEx, TM Forum, Annie Turner, communications service provider, Frameworx
Please note: This report is free to TM Forum members.
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