NBJ Global Supplement & Nutrition Industry Report 2010

Nutrition Business Journal, January 2010

According to Nutrition Business Journal estimates, total global nutrition industry sales- which NBJ defines as including dietary supplements, natural & organic foods and beverages, functional foods and beverages, and Natural & Organic Personal Care & Household Products (N&OPC)- increased a healthy 8% to $270 billion in 2008.

“The global recession did its best to tear away at nutrition industry sales last year, but growth continued in the vast majority of markets—with China, Latin America, Australia/New Zealand, Eastern Europe/Russia and the Middle East each achieving double-digit expansion in 2008. According to Nutrition Business Journal estimates, total global sales are expected to rise another 6% to 10% in 2009. On the supplement front, the outbreak of the H1N1 flu pandemic, which surfaced in Mexico in April 2009 and touched nearly every country in the world by August, is helping to lift sales all over the globe as well,” said NBJ Editor Carlotta Mast.

Nutrition Business Journal undertakes the research for our Global Supplement & Nutrition Industry Report once every two years. The intent of the report is to provide market size and growth estimates per country/region that can be used for comparison by global industry participants.

The Global Nutrition Industry Report features:

- 12+ years of continuous research with market size estimates and detailed trend analysis for countries and regions spanning across six continents

- Detailed data and market analysis that acts as a great planning tool for manufacturers, marketers, suppliers, retailers, regulatory agencies and any other firm with an active interest in the global nutrition industry

- Review of the many regulatory challenges and potential opportunities facing the U.S. & Global markets

- Detailed market size estimates and growth in supplements, functional foods, natural & organic foods, natural & organic personal care and household products

- Interviews with CEOs and thought leaders from global firms and top trade organizations

- And much more…

1. EXECUTIVE SUMMARY

2. ACKNOWLEDGEMENTS & DEFINITIONS

2.1. ACKNOWLEDGEMENTS
2.2. RESEARCHMETHODOLOGY
2.2.1. Disclaimer
2.2.2. Copyright
2.3. DEFINITIONS
2.3.1. ProductCategories
2.3.2. SalesChannels
2.3.3. GlobalRegions
3. GLOBAL NUTRITION INDUSTRY OVERVIEW

3.1. TOTALNUTRITION INDUSTRY
3.2. GLOBAL SUPPLEMENT SALES
3.3. GLOBAL NATURAL & ORGANIC SALES
3.4. GLOBAL FUNCTIONAL FOOD SALES
3.5. GLOBAL NATURAL & ORGANIC PERSONAL CARE
3.6. GLOBAL NUTRITION INDUSTRY SURVEY SUMMARY
3.7. TRENDS & CASE STUDIES
3.7.1. Trend: Global Focus on Preventive Health Driving Supplement Sales?
3.7.2. European Dietary Supplement Regulatory Changes Likely
3.7.3. Trend: IADSA Lobbying on Industry’s Behalf
3.7.4. Trend: Botanicals Raising Regulatory Questions
3.7.5. Case Study: EU’s Health Claims Legislation Has Industry Insiders on Edge
3.7.1. Case Study: Europe's Regulatory Worries

4. UNITED STATES

4.1. U.S.NUTRITIONINDUSTRY
4.1.1. ProductCategorySales
4.1.2. Channel Sales
4.1.3. Growth & Forecast
4.2. U.S. DIETARY SUPPLEMENTS
4.2.1. Dietary Supplements vs. U.S. Nutrition Industry
4.2.2. Product Category Sales
4.2.3. Channel Sales
4.2.4. Growth & Forecast
4.2.5. Consumer Usage Trends
4.3. TRENDS
4.3.1. Trend: Regulatory Changes Likely in U.S. Market
4.3.2. Case Study: Proposed Bill Would Modify Supplement Regs, Alter DSHEA
4.3.3. Case Study: Proposed Bill Generating Controversy
4.3.4. Case Study: If Passed, McCain Bill Would Eat Away at Supplement Sales

5. CANADA 96

5.1. NUTRITION INDUSTRY
5.2. SUPPLEMENTS
5.3. TRENDS
5.3.1. Case Study: Canadian Company Thrives at the Bottom of the U.S. Organic Food Chain

6. LATIN AMERICA

6.1. NUTRITION INDUSTRY
6.2. SUPPLEMENTS
6.3. TRENDS
6.3.1. Trend: Fragmented Latin American Markets Make Regulatory Changes Difficult
6.3.2. Euromonitor Case Study: Venezuela Producing High Growth Froma Small Base of Sales
6.3.3. Trend: Brazil Supplement Sales Flourish, Despite Tough Regulatory Environment
6.3.4. Trend: Vitamins Being Reformulated as Foods
6.3.5. Trend: Regulation Tightens in Brazil
6.3.6. Trend: Seniors Turning to Supplements

7. WESTERN EUROPE

7.1. GERMANY
7.1.1. Nutrition Industry
7.1.2. Supplements
7.1.3. Case Study: German Company Taking Drug Route for Its Herbal Products in 49 Global Markets
7.2. FRANCE
7.2.1. Nutrition Industry
7.2.2. Supplements
7.3. UNITED KINGDOM
7.3.1. Nutrition Industry
7.3.2. Supplements
7.4. ITALY
7.4.1. Nutrition Industry
7.4.2. Supplements
7.5. SCANDINAVIA
7.5.1. Nutrition Industry
7.5.2. Supplements
7.6. SPAIN
7.6.1. Nutrition Industry
7.6.2. Supplements
7.6.3. Case Study: Spain Proves to Be a Leader in Functional Food Innovation
7.7. SWITZERLAND & AUSTRIA
7.7.1. Nutrition Industry
7.7.2. Supplements
7.8. NETHERLANDS
7.8.1. Nutrition Industry
7.8.2. Supplements
7.9. BELGIUM & LUXEMBOURG
7.9.1. Nutrition Industry
7.9.2. Supplements

8. EASTERN EUROPE/RUSSIA

8.1. RUSSIA/OTHER EASTERN EUROPE
8.1.1. Nutrition Industry
8.1.2. Supplements
8.1.3. Case Study: Russian Manufacturers Form Supplement Trade Association
8.1.4. Trend: Fortified Food Sales In Russia Growing
8.1.5. Trend: Romania Tops Growth Charts
8.1.6. Trend: Russian Market Capturing Attention of Foreign Supplement Firms
8.1.7. Trend: IADSA Helping Shape Russian Regulations
8.2. POLAND
8.2.1. Nutrition Industry
8.2.2. Supplements

9. MIDDLE EAST

9.1.1. Nutrition Industry
9.1.2. Supplements
9.1.3. Case Study: Israeli-based Company Grows By Adapting Western Trends to Middle Eastern Health Market

10. ASIA

10.1. JAPAN
10.1.1. Nutrition Industry
10.1.2. Supplements
10.2. CHINA
10.2.1. Nutrition Industry
10.2.2. Supplements
10.2.3. Trend: China’s Population Can Support Industry Growth
10.2.4. Case Study: China Remains Poised to Become the World's Top Supplement Market
10.3. INDIA & OTHER ASIA
10.3.1. Nutrition Industry
10.3.2. Supplements
10.3.3. Trend: Asian Regulatory Changes Likely
10.3.4. Case Study: Is Vietnam The Next Asian Tiger?
10.3.5. Case Study: Singapore-Based Supplement Company Generates $300 Million in Sales

11. AUSTRALIA, NEW ZEALAND AND PACIFIC

11.1. NUTRITION INDUSTRY
11.1.1. Supplements
11.1.2. Case Study: New Zealand Beats Back Regulatory Change—For Now

12. AFRICA

12.1.1. Nutrition Industry
12.1.2. Supplements
12.1.3. Case Study: Canadian Company Describes Entry into West Africa's Supplement Market

13. FUNCTIONAL INGREDIENTS MAGAZINE GLOBAL COVERAGE

13.1. EU'S DEFINITION OF HEALTH IS TOO NARROW, SAYS BENEO
13.2. TOP 10 EU TRENDS FOR FUNCTIONAL INGREDIENTS
13.3. FIRST EU HEALTH CLAIMS BECOME LAW
13.4. GERMAN GOVERNMENT ADVOCATES BANNING ENERGY SHOTS
13.5. MALAYSIAN DAIRY MARKET SET FOR GROWTH
13.6. EAS REPORT SHOWS STRONG DEMAND FOR FUNCTIONAL FOODS IN ASIA
13.7. SUPPLEMENT SALES SOAR IN INDIA AS CONSUMERS CLAMOUR FOR HEALTH FIX
13.8. NATURAL HAIR CARE ON THE RISE GLOBALLY
13.9. CHINA PASSES NEW LAW IN WAKE OF MILK SCANDAL
13.10. CHINA CONSUMERS APPEAR READY TO EMBRACE BIOTECHNOLOGY
13.11. GLOBAL DEMAND FOR INGREDIENTS EXPECTED TO RISE 6% PER YEAR

List of Figures:

Figure 1 1 U.S. Practitioner Supplement Sales Growth by Modality in 2009
Figure 3 1 U.S. Nutrition Industry Sales by Product , 1999-2009
Figure 3 2 U.S. Nutrition Industry Sales Growth by Product, 1999-2009
Figure 3 3 U.S. Total Nutrition Industry Sales by Channel in 2009
Figure 3 4 U.S. Nutrition Industry Sales & Growth by Channel in 2009
Figure 3 5 U.S. Nutrition Industry Sales by Product, 2010e-2017e
Figure 3 6 U.S. Nutrition Industry Sales Growth by Product, 2010e-2017e
Figure 3 7 U.S. Dietary Supplement Sales by Product , 1999-2009
Figure 3 8 U.S. Dietary Supplement Sales Growth by Product , 1999-2009
Figure 3 9 U.S. Dietary Supplement Sales by Product as % of Total , 1999-2009
Figure 3 10 U.S. Dietary Supplement Sales by Channel in 2009
Figure 3 11 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2009
Figure 3 12 U.S. Dietary Supplements Product Category Sales Growth, 2000-2017e
Figure 3 13 U.S. Dietary Supplements vs. Total Nutrition Industry Sales Growth, 2000-2017e
Figure 4 1 U.S. Healthcare Industry Expenditures, 2003-2010e
Figure 4 2 U.S. Gross Domestic Product vs. National Healthcare Expenditures Growth, 2000-2010e
Figure 4 3 U.S. Prescription Drug, OTC and Supplement Product Sales Growth, 2000-2010e
Figure 4-4 U.S. Integrative Licensed, Lay, Student & Part-Time Practitioner Population & Growth, 2000-2017e
Figure 4 5 U.S. Practitioner Population by Modality , 2000-2009
Figure 4 6 U.S. Practitioner Population by Modality , 2010e-2017e
Figure 4-7 U.S. Integrative Medicine Supplement Sales & Growth, 2000-2017e
Figure 4 8 U.S. Practitioner Supplement Sales by Modality , 2000-2009
Figure 4 9 Forecasted U.S. Practitioner Supplement Sales by Modality , 2010e-2017e
Figure 4-10 U.S. Integrative Medicine Service Revenues & Growth, 2000-2017e
Figure 4 11 U.S. Practitioner Service Revenues by Modality , 2000-2009
Figure 4 12 Forecasted U.S. Practitioner Service Revenues by Modality , 2010e-2017e
Figure 5-1 U.S. Acupuncture Professional Population & Growth, 2000-2017e
Figure 5 2 U.S. Acupuncturist Population, Licensed vs. Lay, 2000-2009
Figure 5-3 U.S. Acupuncture Supplement Sales & Growth, 2000-2017e
Figure 5 4 U.S. Acupuncturist Supplement Sales & Growth, 2000-2009
Figure 5 5 U.S. Acupuncturist Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 6 U.S. Acupuncturist Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-7 U.S. Acupuncture Service Revenues & Growth, 2000-2017e
Figure 5 8 U.S. Acupuncturist Service Revenues & Growth, 2000-2009
Figure 5 9 U.S. Acupuncturist Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-10 U.S. Ayurvedic Practitioner Population & Growth, 2000-2017e
Figure 5 11 U.S. Ayurvedic Population, Licensed vs. Lay, 2000-2009
Figure 5-12 U.S. Ayurveda Supplement Sales & Growth, 2000-2017e
Figure 5 13 U.S. Ayurveda Supplement Sales & Growth, 2000-2009
Figure 5 14 U.S. Ayurveda Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5-15 U.S. Ayurveda Service Revenues & Growth, 2000-2017e
Figure 5 16 U.S. Ayurveda Service Revenues & Growth, 2000-2009
Figure 5 17 U.S. Ayurveda Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-18 U.S. Chiropractic Practitioner Population & Growth, 2000-2017e
Figure 5 19 U.S. Chiropractic Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-20 U.S. Chiropractic Supplement Sales & Growth, 2000-2017e
Figure 5 21 U.S. Chiropractic Supplement Sales & Growth, 2000-2009
Figure 5 22 U.S. Chiropractic Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 23 U.S. Chiropractic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-24 U.S. Chiropractic Service Revenues & Growth, 2000-2017e
Figure 5 25 U.S. Chiropractic Service Revenues & Growth, 2000-2009
Figure 5 26 U.S. Chiropractic Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-27 U.S. Homeopathic Practitioner Population & Growth, 2000-2017e
Figure 5 28 U.S. Homeopathic Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-29 U.S. Homeopathic Supplement Sales & Growth, 2000-2017e
Figure 5 30 U.S. Homeopathic Supplement Sales & Growth, 2000-2009
Figure 5 31 U.S. Homeopathic Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 32 U.S. Homeopathic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-33 U.S. Homeopathic Service Revenues & Growth, 2000-2017e
Figure 5 34 U.S. Homeopathic Service Revenues & Growth, 2000-2009
Figure 5 35 U.S. Homeopathic Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-36 U.S. Massage Therapy Practitioner Population & Growth, 2000-2017e
Figure 5 37 U.S. Massage Therapy Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-38 U.S. Massage Therapy Supplement Sales & Growth, 2000-2017e
Figure 5 39 U.S. Massage Therapy Supplement Sales & Growth, 2000-2009
Figure 5 40 U.S. Massage Therapy Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 41 U.S. Massage Therapy Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-42 U.S. Massage Therapy Service Revenues & Growth, 2000-2017e
Figure 5 43 U.S. Massage Therapy Service Revenues & Growth, 2000-2009
Figure 5 44 U.S. Massage Therapy Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-45 U.S. Naturopathy Practitioner Population & Growth, 2000-2017e
Figure 5 46 U.S. Naturopathy Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-47 U.S. Naturopathy Supplement Sales & Growth, 2000-2017e
Figure 5 48 U.S. Naturopathy Supplement Sales & Growth, 2000-2009
Figure 5 49 U.S. Naturopathy Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 50 U.S. Naturopathy Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-51 U.S. Naturopathy Service Revenues & Growth, 2000-2017e
Figure 5 52 U.S. Naturopathy Service Revenues & Growth, 2000-2009
Figure 5 53 U.S. Naturopathy Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-54 U.S. Nurse/MD Practitioner Population & Growth, 2000-2017e
Figure 5 55 U.S. Nurse/MD Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-56 U.S. Nurse/MD Supplement Sales & Growth, 2000-2017e
Figure 5 57 U.S. Nurse/MD Supplement Sales & Growth, 2000-2009
Figure 5 58 U.S. Nurse/MD Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 59 U.S. Nurse/MD Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-60 U.S. Nurse/MD Service Revenues & Growth, 2000-2017e
Figure 5 61 U.S. Nurse/MD Service Revenues & Growth, 2000-2009
Figure 5 62 U.S. Nurse/MD Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-63 U.S. Osteopathic Practitioner Population & Growth, 2000-2017e
Figure 5 64 U.S. Osteopathic Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-65 U.S. Osteopathic Supplement Sales & Growth, 2000-2017e
Figure 5 66 U.S. Osteopathic Supplement Sales & Growth, 2000-2009
Figure 5 67 U.S. Osteopathic Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 68 U.S. Osteopathic Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-69 U.S. Osteopathic Service Revenues & Growth, 2000-2017e
Figure 5 70 U.S. Osteopathic Service Revenues & Growth, 2000-2009
Figure 5 71 U.S. Osteopathic Forecast Service Revenues & Growth, 2010e-2017e
Figure 5-72 U.S. TCM Practitioner Population & Growth, 2000-2017e
Figure 5 73 U.S. TCM Practitioner Population, Licensed vs. Lay, 2000-2009
Figure 5-74 U.S. TCM Supplement Sales & Growth, 2000-2017e
Figure 5 75 U.S. TCM Supplement Sales & Growth, 2000-2009
Figure 5 76 U.S. TCM Supplement Forecast Sales & Growth, 2010e-2017e
Figure 5 77 U.S. TCM Supplement Sales as a % of Total Practitioner Supplement Sales in 2009
Figure 5-78 U.S. TCM Service Revenues & Growth, 2000-2017e
Figure 5 79 U.S. TCM Service Revenues & Growth, 2000-2009
Figure 5 80 U.S. TCM Forecast Service Revenues & Growth, 2010e-2017e
Figure 6 1 U.S. Supplement Sales by Condition in 2009
Figure 6 2 U.S. Dietary Supplement Sales & Growth by Condition Specific Market, 2005-2009
Figure 6 3 U.S. Healthcare Product Sales by Market, 1999-2009
Figure 6 4 U.S. Healthcare Product Sales by Top 17 Conditions, 1999-2009
Figure 6 5 U.S. Condition Specific Supplement, OTC and Rx Sales in 2009
Figure 6 6 U.S. General Health Condition Specific Supplement Sales by Product in 2009
Figure 6-7 U.S. General Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 8 U.S. General Health Condition Specific Supplement Sales, 1999-2009
Figure 6 9 U.S. Cold/Flu-Immune Condition Specific Supplement Sales by Product in 2009
Figure 6-10 U.S. Cold/Flu-Immune Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 11 U.S. Cold/Flu-Immune Condition Specific Sales by Market, 1999-2009
Figure 6 12 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales by Product in 2009
Figure 6-13 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 14 U.S. Sports/Energy/Weight-Loss Condition Specific Sales by Market, 1999-2007
Figure 6 15 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales, 1999-2009
Figure 6 16 U.S. Brain/Mental Acuity Condition Specific Supplement Sales by Product in 2009
Figure 6-17 U.S. Brain/Mental Acuity Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 18 U.S. Brain/Mental Acuity Condition Specific Sales by Market, 2003-2009
Figure 6 19 U.S. Brain/Mental Acuity Condition Specific Supplement Sales, 1999-2009
Figure 6 20 U.S. Insomnia Condition Specific Supplement Sales by Product in 2009
Figure 6-21 U.S. Insomnia Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 22 U.S. Insomnia Condition Specific Sales by Market, 1999-2009
Figure 6 23 U.S. Insomnia Condition Specific Supplement Sales, 1999-2009
Figure 6 24 U.S. Mood/Depression Condition Specific Supplement Sales by Product in 2009
Figure 6-25 U.S. Mood/Depression Condition Specific Supplement Sales & Growth, 1999-2009
Figure 7 27 U.S. Mood/Depression Condition Specific Sales by Market, 1999-2009
Figure 7 28 U.S. Mood/Depression Condition Specific Supplement Sales, 1999-2009
Figure 7 29 U.S. Menopause Condition Specific Supplement Sales by Product in 2009
Figure 6-29 U.S. Menopause Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 30 U.S. Menopause Condition Specific Sales by Market, 1999-2009
Figure 6 31 U.S. Menopause Condition Specific Supplement Sales, 1999-2009
Figure 6 32 U.S. Cardio/Heart Health Condition Specific Supplement Sales by Product in 2009
Figure 6-33 U.S. Cardio/Heart Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 34 U.S. Cardio/Heart Health Condition Specific Sales by Market, 1999-2009
Figure 6 35 U.S. Cardio/Heart Health Condition Specific Supplement Sales, 1999-2009
Figure 6 36 U.S. Joint Health Condition Specific Supplement Sales by Product in 2009
Figure 7-38 U.S. Joint Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 7 39 U.S. Joint Health Condition Specific Sales by Market, 1999-2009
Figure 7 40 U.S. Joint Health Condition Specific Supplement Sales, 1999-2009
Figure 6 40 U.S. Sexual Health Condition Specific Supplement Sales by Product in 2009
Figure 6-41 U.S. Sexual Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 42 U.S. Sexual Health Condition Specific Sales by Market, 1999-2009
Figure 6 43 U.S. Sexual Health Condition Specific Supplement Sales, 1999-2009
Figure 6 44 U.S. Bone Health Condition Specific Supplement Sales by Product in 2009
Figure 6-45 U.S. Bone Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 46 U.S. Bone Health Condition Specific Supplement Sales, 1999-2009
Figure 6 47 U.S. Gastrointestinal Health Condition Specific Supplement Sales by Product in 2009
Figure 6-48 U.S. Gastrointestinal Health Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 49 U.S. Gastrointestinal Health Condition Specific Sales by Market, 1999-2009
Figure 6 50 U.S. Gastrointestinal Health Condition Specific Supplement Sales, 1999-2009
Figure 6 51 U.S. Diabetes Condition Specific Supplement Sales by Product in 2009
Figure 6-52 U.S. Diabetes Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 53 U.S. Diabetes Health Condition Specific Sales by Market, 1999-2009
Figure 6 54 U.S. Diabetes Health Condition Specific Supplement Sales, 1999-2009
Figure 6 55 U.S. Cancer Prevention Condition Specific Supplement Sales by Product in 2009
Figure 6-56 U.S. Cancer Prevention Condition Specific Supplement Sales & Growth, 1999-2009
Figure 6 57 U.S. Cancer Prevention Condition Specific Sales by Market, 1999-2009
Figure 6 58 U.S. Cancer Prevention Condition Specific Supplement Sales, 1999-2009
Figure 6 59 U.S. Hair/Skin/Nails Condition Specific Supplement Sales by Product in 2009
Figure 6 60 U.S. Hair/Skin/Nails Condition Specific Supplement Sales, 2006-2009
Figure 6 61 U.S. Vision Condition Specific Supplement Sales by Product in 2009
Figure 6 62 U.S. Vision Condition Specific Supplement Sales, 2006-2009
Figure 6 63 U.S. Anti-Aging Condition Specific Supplement Sales by Product in 2009
Figure 6 64 U.S. Anti-Aging Condition Specific Supplement Sales, 2006-2009
Figure 7 1 U.S. Consumer Use of Dietary Supplements in 2009
Figure 7 2 U.S. Consumer Use of Dietary Supplements in 1999
Figure 7 3 U.S. Children’s Nonvitamin, Nonmineral Supplement Usage, 2007
Figure 7 4 U.S. Adult Nonvitamin, Nonmineral Supplement Usage, 2007
Figure 7-5 NBJ Survey: Top Factors When Choosing Which Supplements to Purchase
Figure 7 6 NBJ Survey: Recession’s Effect on Supplement Usage
Figure 7-7 NBJ Survey: Top Factors When Choosing Where to Purchase Supplements
Figure 7-8 NBJ Survey: Top Children’s Supplements
Figure 7 9 U.S. Dietary Supplement Sales by Channel, 1999-2009
Figure 7 10 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2009
Figure 7-11 NBJ Survey: Reasons for Not Taking Supplements
Figure 7-12 NBJ Survey: Convincing Non-Users to Use Supplements Regularly
Figure 8 1 U.S. Nutrition Industry Practitioner Channel S.W.O.T. Analysis
Figure 8 2 U.S. Nutrition Industry Practitioner Sales & Growth, 1997-2009
Figure 8 3 U.S. Nutrition Industry Practitioner Sales as a % of Total Nutrition Industry Sales in 2009
Figure 8 4 U.S. Practitioner Nutrition Sales as a % of Direct Nutrition Sales in 2009
Figure 8 5 U.S. Nutrition Industry Practitioner vs. Total Direct Sales and Growth, 1999-2009
Figure 8 6 U.S. Nutrition Industry Practitioner vs. Total Direct Sales and Growth, 2010e-2017e
Figure 8 7 U.S. Nutrition Industry Practitioner Sales & Growth, 2000-2017e
Figure 8 8 U.S. Nutrition Industry Practitioner Sales by Product, 1999 vs. 2009
Figure 8 9 U.S. Nutrition Practitioner Sales by Product, 1997-2009
Figure 8 10 U.S. Practitioner Supplement Sales & Growth, 1999-2009
Figure 8 11 U.S. Practitioner Supplement Sales as a % of Total Supplement Sales in 2009
Figure 8 12 U.S. Practitioner Supplement Sales as a % of Direct Supplement Sales in 2009
Figure 8 13 U.S. Supplement Practitioner vs. Total Direct Sales and Growth, 1999-2009
Figure 8 14 U.S. Supplement Practitioner vs. Total Direct Sales and Growth, 2010e-2017e
Figure 8 15 U.S Practitioner Supplement Sales by Product, 1999 vs. 2009
Figure 8 16 U.S. Practitioner Supplement Sales by Product, 1999-2009
Figure 8 17 U.S. Practitioner Supplement Sales Growth by Product, 2000-2009
Figure 8 18 U.S. Practitioner Supplement Sales by Product as % of Total, 1999-2009
Figure 8 19 U.S. Practitioner Supplement Sales & Growth, 2000-2017e
Figure 8 20 U.S. Practitioner Supplement Sales by Product, 2010e-2017e
Figure 8 21 U.S. Practitioner Supplement Sales Growth by Product, 2010e-2017e
Figure 8 22 U.S. Practitioner Supplement Sales by Product as % of Total, 2010e-2017e
Figure 8 23 Top Companies – U.S. Supplement Sales in the Healthcare Practitioner Sales Channel in 2009 211 Figure 8 24 How Knowledgeable Are You About Supplements?
Figure 8 25 Do You Sell Supplements in Your Office?
Figure 8 26 Where Practitioners Not Selling Supplements Recommend Patients Go to Buy Supplements
Figure 8 27 NBJ Practitioner Survey: Percentage of Patients Buying Supplements in Practitioner Office
Figure 8 28 NBJ Practitioner Survey: Where Do You Buy the Supplements You Sell Patients?
Figure 8 29 NBJ Practitioner Survey: Breakdown of Supplement Sales by Product Category
Figure 8 30 NBJ Practitioner Survey: Factors Affecting Which Supplement Brands are Stocked
Figure 8 31 NBJ Practitioner Survey: Dollar Amount of Average Supplement Sale
Figure 8 32 NBJ Practitioner Survey: Supplement Sales in 2009 vs. 2008
Figure 10 1 Atrium Innovations S.W.O.T. Analysis
Figure 10 2 Designs for Health S.W.O.T. Analysis
Figure 10 3 Emerson Ecologics S.W.O.T. Analysis
Figure 10 4 Amerifit Brands S.W.O.T. Analysis
Figure 10 5 Metabolic Maintenance S.W.O.T. Analysis
Figure 10 6 Metagenics S.W.O.T. Analysis
Figure 10 7 Nordic Naturals S.W.O.T. Analysis
Figure 10 8 Standard Process S.W.O.T. Analysis
Figure 10 9 Thorne S.W.O.T. Analysis
Figure 10 10 Xymogen S.W.O.T. Analysis

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