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Strategies for Enabling New Services
TM Forum, March 2011, Pages: 52
TM Forum Insights research reports provide up-to-date intelligence, analysis and advice on the important issues facing the communications and associated industries. Researched and written by leading analysts and industry experts, these reports take an in depth look at the key trends, predictions, opportunities and challenges in our midst.
Communication Service Providers (CSPs) are being confronted by the forces of the digital economy, driven by the coming together of Internet, broadband communications, media, and mobility. An environment of heightened innovation currently favors companies like Apple, Google and Netflix, whose solutions cut out the network services that are the basis of CSPs' business models. Add into the mix new players, such as Facebook's rapid entry into territory commanded by Google and what becomes clear is that CSPs must establish solutions that create sustainable value in the face of continued disruption.
This report investigates the underlying dynamics that are fueling the digital economy and their impact on strategies needed for CSPs to maintain and expand fruitful roles in this fast emerging scene. We ask and answer the questions all CSP's urgently need to consider with particular emphasis on:
- What are the main characteristics of the digital economy and the service-enabling capabilities that are fueling its development? We conclude that service providers must transform from product- to customer-centric service offers to maintain a meaningful, lucrative role.
- What are the key technology drivers and inhibitors for service enablement?
This report will compare and contrast the characteristics of service enablement across dramatically varying markets and market segments. Analyzing the solutions offered by over-the-top players like Amazon, Apple, Facebook, and Google will uncover what CSP's can learn from their expertise in particular areas.
In conclusion, Strategies for Enabling New Services will present a framework for analyzing the characteristics of service-enabling architectures that are delivering digital services and identify important areas where CSPs can leverage their network services to achieve differentiation.
Keywords: sustainable business models, communications service provider, digital economy, service enablement, market segments, technology standards , architectural frameworks, cloud services, TM Forum, Dr Phililp Marshall, Tolaga research, Frameworx
Please note: This report is free to TM Forum members.
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