China Meat Product Industry Report, 2010-2011 (Chinese Version)

Research In China, August 2011, Pages: 89

Driven by robust demand brought about by the rising average per capital income level, China’s output of meat products witnessed sustained growth during 2007-2010. Taking pork for example, the pork output of China in 2010 increased by 3.7% year-on-year to 50.70 million tons, making up 64% of the total.

With the increasing output of meat products, more and more local Chinese enterprises have been engaged in the breeding and processing of meat products, with the number registering 1,817 in 2010. And the integration of the meat product industry is expected to increase with the enhanced implementation of food safety as well as the increased proportion of slaughtering industrialization.

Concerning the development of breeding and processing enterprises, both tend to tap into one another, so as to cultivate an integrated industry chain, hedging against the risk arising from volatile upstream raw material prices or downstream markets. Breeding enterprises such as CHUYING AGRO-PASTORAL, LUONIUSHAN and Dakang Pasture Farming are building meat processing factories.

Meat product processing enterprises are sparing no efforts to expand business while perfecting the industry chain. For instance, Shuanghui Group steps up to develop franchised outlets in the tier-second and third cities; Yurun Food carries an advertising strategy to improve its popularity; Delisi Food strives to expand capacity through IPO fundraising; Maverick Food is poised to join in the first-tier meat product enterprises with the help of capital strength from COFCO; Gaojin Food is beginning to conduct acquisitions in major hog production provinces while having its foothold in Sichuan.

In terms of product development, the cold fresh meat market will become the major consuming meat products market, with the consumption proportion in developed countries accounting for 95% while the figure in China no more than 35%. Due to its well-preserved nutrient constituent and easy storage capabilities, the low-temperature meat product market is expected to predominate over the cooked meat product market.

Meat product processing enterprises are adjusting their product mix according to the market demand. A case in point is Shuanghui Group, which is expanding the low-temperature meat product business while maintaining growth in its high-temperature meat product business. In 2010, the revenue of Shuanghui Group from low-temperature meat product business was 25%, up 3 percentage points over 2008.

Yurun Food has long been confident in the prospect of low-temperature meat product development, with the gross margin in 2010 realizing 29.9%, up 0.9 percentage point over 2009. In addition, the second-tier meat product enterprises including Delisi Food and Maverick Food are also concerned with low-temperature meat product businesses with high gross margins.

1.Conception and Classification of Meat Product

2. Overview of China Meat Product Industry
2.1 Macro-economic Environment
2.2 Policy Environment
2.3 Operation of the Industry
2.3.1 Industry Scale and Variation Trend
2.3.2 Operating Revenue and Profit of the Industry
2.4 Development Tendency of the Industry
2.5 Development Tendency of the Enterprises

3. Supply and Demand
3.1 Output of Meat Product
3.2 Foreign Trade
3.2.1 Import and Export of Pork
3.2.2 Import and Export of Beef and Mutton
3.2.3 Import and Export of Chicken

4. Characteristics of China Meat Products Industry Development by Region
4.1 Advantageous Regions of Pig, Cattle and Sheep Breeding in China
4.2 Characteristics of Meat Products Market by Region
4.2.1 Northeast China and Inner Mongolia
4.2.2 The Yellow River Basin
4.2.3 Beijing, Tianjin and Hebei

5 Key Breeding Enterprises
5.1 CHUYING AGRO-PASTORAL
5.1.1 Profile
5.1.2 Operation
5.1.3 Strategy and Prospect
5.2 TRS Group
5.2.1 Profile
5.2.2 Operation
5.2.3 Strategy and Prospect
5.3 Zhengbang Science and Technology
5.3.1 Profile
5.3.2 Operation
5.3.3 Strength
5.3.4 Strategy and Prospect
5.4 Shunxin Agriculture
5.4.1 Profile
5.4.2 Operation
5.4.3 Strategy and Prospect
5.5 New Wellful
5.5.1 Profile
5.5.2 Operation
5.5.3 Strength
5.5.4 Strategy and Prospect
5.6 Dakang Pasture Farming
5.6.1 Profile
5.6.2 Operation
5.6.3 Strength
5.6.4 Strategy and Prospect
5.7 LUONIUSHAN
5.7.1 Profile
5.7.2 Operation
5.7.3 Strategy and Prospect
5.8 WENS Group

6 Key Processing Enterprises
6.1 Shuanghui Group
6.1.1 Profile
6.1.2 Operation
6.1.3 Strategy and Prospect
6.2 Yurun Food
6.2.1 Profile
6.2.2 Operation
6.2.3 Strategy and Prospect
6.3 People's Food
6.3.1 Profile
6.3.1 Operation
6.3.2 Strategy and Prospect
6.4 Topin Group
6.4.1 Profile
6.4.2 Operation
6.5 ZHENGHUI Industry
6.5.1 Profile
6.5.2 Operation
6.6 Gaojin Food
6.1 Profile
6.6.2 Operation
6.7 Delisi Food
6.7.1 Profile
6.7.2 Operation
6.7.3 Strategy and Prospect
6.8 Jinzi Ham
6.8.1 Profile
6.8.2 Operation
6.8.3 Strategy and Prospect
6.9 Fortune Ng Fung Food
6.9.1 Profile
6.9.2 Operation
6.10 Caoyuanxingfa
6.11 Maverick Food
6.11.1 Profile
6.11.2 Operation
6.11.3 Strategy and Prospect

List of Charts

Urban Per Capita Disposable Income of China, 1998-2010
Number of Meat Products and By-products Processing Enterprises in China, Feb.2009-Oct.2010
Operating Revenue and Total Profit of Meat Products and By-products Processing Enterprises in China, 2007-2010
Gross Margin of Meat Products and By-products Processing Enterprises in Chin, 2008-2011Q1
Average Market Retail Price of Chicken, Mutton, Beef and Pork in China, Jan.-Jun., 2011
Number of Slaughter Pigs in China, 1996-2010
Output of Pork, Beef and Mutton in China, 2001-2010
Urban per Capita Purchasing Volume of Beef, Mutton and Pork in China, 2007-2010
Export Volume and Value of Pork in China by Category, Jan-Jun, 2011
Import Volume and Value of Pork in China by Category, Jan-Jun, 2011
Export Volume and Value of Fresh Beef, Frozen Beef in China, Jan-Jun, 2011
Import Volume and Value of Fresh Beef, Frozen Beef in China, Jan-Jun, 2011
Export Volume and Value of Lamb, Mutton and Chevon in China, Jan-Jun, 2011
China Poultry Import by Country of Origin
Export Value of Chicken and Chicken Product in China, 2008-Jan-Apr, 2011
Export Volume of Chicken in China, 2008-Jan-Apr, 2011
Regional Layout of Pig Breeding Strength in China
Regional Layout of Beef Breeding Strength in China
Regional Layout of Sheep Breeding Strength in China
Operating Revenue and Net Income of Chuying Agro-pastoral, 2008-2011Q1
Operating Revenue and Gross Margin of Chuying Agro-pastoral by Product, 2010
Operating Revenue Proportion of Chuying Agro-pastoral by Region, 2010
Operating Revenue and Net Income of TRS, 2008-2010
Operating Revenue, Operating Cost and Gross Margin of TRS by Product, 2010
Operating Revenue Percentage of TRS by Product, 2010
Operating Revenue Percentage of TRS by Region, 2010
Operating Revenue and Net Income of Zhengbang Science and Technology, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Zhengbang Science and Technology by Product, 2010
Operating Revenue Percentage of Zhengbang Science and Technology by Business, 2010
Operating Revenue and Net Income of Shunxin Agriculture, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Shunxin Agriculture by Sector, 2010
Operating Revenue Percentage of Shunxin Agriculture by Region, 2010
Operating Revenue and Net Income of Hunan New Wellful, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Hunan New Wellful by Product, 2010
Operating Revenue Percentage of Hunan New Wellful by Region, 2010
Net Sales Profit Margin of Key Breeding Enterprises in China
Operating Revenue and Net Income of Dakang Pasture Farming, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Dakang Pasture Farming by Product, 2010
Operating Revenue and Net Income of Luoniushan, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Luoniushan by Product, 2010
Operating Revenue Percentage of Luoniushan by Region, 2010
Industry System of Wens Group
Operating Revenue and Net Income of Shuanghui Group, 2008-2011Q1
Operating Revenue and Gross Margin of Shuanghui Group, 2010
Operating Revenue Percentage of Shuanghui Group by Product, 2010
Operating Revenue Percentage of Shuanghui Group by Region, 2010
Structure of Upstream Channel: Shuanghui Vs Yurun
Development and Market Layout of Yurun, Shuanghui and Other Slaughter and Processing Enterprises, 2010
Investment Project of Yurun, Shuanghui and Other Slaughter and Processing Enterprises, 2010
Operating Revenue and Net Income of Yurun Food, 2009-2010
Operating Revenue Percentage of Yurun Food by Product, 2010
Major Plants and Their Capacities of People's Food
Operating Revenue, Gross Profit and Net Income of People’s Food, 2009-2010
Operating Revenue Percentage of People’s Food by Product, 2010
Operating Revenue, Gross Profit and Net Income of People’s Food, 2010Q1 and 2011Q1
Operating Revenue Percentage of People’s Food by Product, 2010Q1 and 2011Q1
Operating Revenue and Net Income of Topin Group, 2008-2011Q1
Operating Revenue, Gross Profit and Net Income of Zhenghui Industry, 2008-2010
Capacity of ZhengHui Industry by Product, 2010
Operating Revenue of ZhengHui Industry by Product, 2009-2010
Operating Revenue and Net Income of Gaojin Food, 2008-2011Q1
Operating Revenue,and Gross Margin of Gaojin Food by Product, 2010
Operating Revenue Percentage of Gaojin Food by Region, 2010
Operating Revenue and Net Income of Delisi Food, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Delisi Food by Product, 2010
Operating Revenue Percentage of Delisi Food by Region, 2010
Operating Revenue and Net Income of Jinzi Ham, 2008-2011Q1
Operating Revenue, Operating Cost and Gross Margin of Jinzi Ham by Product, 2010
Operating Revenue Percentage of Jinzi Ham by Region, 2008-2010
Proportion of Sales of Jinzi Ham by Sales Channel, 2010
Operating Revenue and Net Income of Fortune Ng Fung Food, 2008-2011Q1
Operating Revenue and Percentage of Fortune Ng Fung Food by Product, 2008-2010
Operating Revenue Percentage of Fortune Ng Fung Food by Product, 2008-2010
Total Assets, Operating Revenue and Total Profit of Caoyuanxingfa, 2008-2009
Total Assets, Operating Revenue and Total Profit of Maverick Food, 2008-2009
Market Layout of Maverick Food

- Caoyuanxingfa
- Chuying Agro-Pastoral
- Dakang Pasture Farming
- Delisi Food
- Fortune Ng Fung Food
- Gaojin Food
- Jinzi Ham
- Luoniushan
- Maverick Food
- New Wellful
- People's Food
- Shuanghui Group
- Shunxin Agriculture
- Topin Group
- Trs Group
- Wens Group
- Yurun Food
- Zhengbang Science And Technology
- Zhenghui Industry

This title is also available in the following language

• China Meat Product Industry Report, 2010-2011 (English Version)

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