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China Meat Product Industry Report, 2010-2011
Research In China, Aug 2011, Pages: 89
Driven by robust demand brought about by the rising average per capital income level, China’s output of meat products witnessed sustained growth during 2007-2010. Taking pork for example, the pork output of China in 2010 increased by 3.7% year-on-year to 50.70 million tons, making up 64% of the total.
With the increasing output of meat products, more and more local Chinese enterprises have been engaged in the breeding and processing of meat products, with the number registering 1,817 in 2010. And the integration of the meat product industry is expected to increase with the enhanced implementation of food safety as well as the increased proportion of slaughtering industrialization.
Concerning the development of breeding and processing enterprises, both tend to tap into one another, so as to cultivate an integrated industry chain, hedging against the risk arising from volatile upstream raw material prices or downstream markets. Breeding enterprises such as CHUYING AGRO-PASTORAL, LUONIUSHAN and Dakang Pasture Farming are building meat processing factories.
Meat product processing enterprises are sparing no efforts to expand business while perfecting the industry chain. For instance, Shuanghui Group steps up to develop franchised outlets in the tier-second and third cities; Yurun Food carries an advertising strategy to improve its popularity; Delisi Food strives to expand capacity through IPO fundraising; Maverick Food is poised to join in the first-tier meat product enterprises with the help of capital strength from COFCO; Gaojin Food is beginning to conduct acquisitions in major hog production provinces while having its foothold in Sichuan.
In terms of product development, the cold fresh meat market will become the major consuming meat products market, with the consumption proportion in developed countries accounting for 95% while the figure in China no more than 35%. Due to its well-preserved nutrient constituent and easy storage capabilities, the low-temperature meat product market is expected to predominate over the cooked meat product market.
Meat product processing enterprises are adjusting their product mix according to the market demand. A case in point is Shuanghui Group, which is expanding the low-temperature meat product business while maintaining growth in its high-temperature meat product business. In 2010, the revenue of Shuanghui Group from low-temperature meat product business was 25%, up 3 percentage points over 2008.
Yurun Food has long been confident in the prospect of low-temperature meat product development, with the gross margin in 2010 realizing 29.9%, up 0.9 percentage point over 2009. In addition, the second-tier meat product enterprises including Delisi Food and Maverick Food are also concerned with low-temperature meat product businesses with high gross margins.
This title is also available in the following language
China Meat Product Industry Report, 2010-2011 (Chinese Version)
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