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Childrenswear in Hong Kong, China

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    Report

  • 27 Pages
  • February 2026
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1868663
Childrenswear in Hong Kong, China exhibited a complex performance landscape in 2025, characterised by a pronounced polarisation between luxury and value segments. Retail current sales value reached HKD1,789 million, representing a marginal decline of 1% compared to the previous year.

This Childrenswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Childrenswear remains a priority for parents despite macroeconomic pressures
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Luxury and value segments drive the category
  • Adult fashion influences childrenswear
  • Market polarisation intensifies with new luxury entrant
  • CHART 3 Singaporean Luxury Childrenswear Brand KIDS21 Opens New Store in K11 MUSEA in 2025
WHAT’S NEXT?
  • Parents prioritise convenience and sustainability in childrenswear
  • Rise of second-hand childrenswear stores
  • Gender-neutral fashion gains traction
COMPETITIVE LANDSCAPE
  • Balabala's aggressive expansion disrupts the competitive landscape
  • CHART 4 Balabala Launches "One-day Store Assistant" Event in 2025
  • Opportunities emerge for businesses in a fragmented arena
CHANNELS
  • Hybrid retail model gains traction among parents
  • E-commerce shows dynamism through convenience and niche products
PRODUCTS
  • Sustainable materials become critical competitive differentiator
  • CHART 5 Local Player mimi mono Activates T-shirt Design Contest in 2025
  • Innovative products drive business growth in a polarised category
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
  • CHART 9 Uniqlo Introduces New Store Concept
  • CHART 10 Chinese Brand Urban Revivo Enters Harbour City in 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Hong Kong, China 2025
  • CHART 13 Key Insights on Consumers in Hong Kong, China 2025
  • CHART 14 Consumer Landscape in Hong Kong, China 2025
APPAREL AND FOOTWEAR IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear remains a robust industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
  • Polarisation runs through the industry
  • Major players lean into the key experiential retail trend
WHAT’S NEXT?
  • Experiential retail and lifestyle concepts set to drive engagement and sales
  • Tourism is a category shaper and growth tool
  • Sustainability is a baseline expectation
COMPETITIVE LANDSCAPE
  • The top players continue to invest in their businesses
  • The competitive landscape is characterised by fragmentation, polarisation and dynamism
CHANNELS
  • Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
  • Retail e-commerce is driven by convenience and digital engagement
PRODUCTS
  • Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources