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Childrenswear in Hong Kong, China

Description:
Childrenswear experienced 7% current value growth to reach HK$1,787 million in 2011. Childrenswear saw a huge slowdown in value growth during 2011 versus the previous year due to the low birth rate. Consumers’ strong focus on their careers amidst the positive economic conditions saw many pushing back childbirth or even marriage plans. This in turn limited the overall potential of childrenswear during 2011.

Euromonitor International's Childrenswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Childrenswear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents:
CHILDRENSWEAR IN HONG KONG, CHINA
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2006-2011
Table 2 Sales of Childrenswear by Category: Value 2006-2011
Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 5 Childrenswear Company Shares 2007-2011
Table 6 Childrenswear Brand Shares 2008-2011
Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
H&m Hennes & Mauritz Ab in Apparel (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 H&M Hennes & Mauritz AB: Key Facts
Company Background
Chart 1 H&M Hennes & Mauritz AB in Hong Kong
Chart 2 H&M Hennes & Mauritz in Hong Kong 2
Production
Competitive Positioning
Summary 2 H&M Hennes & Mauritz AB: Competitive Position 2011
Internet Strategy
Nike Hong Kong Ltd in Apparel (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Nike Hong Kong Ltd: Key Facts
Company Background
Chart 3 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong
Chart 4 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong2
Chart 5 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong3
Production
Competitive Positioning
Summary 4 Nike Hong Kong Ltd: Competitive Position 2011
Internet Strategy
Executive Summary
Influx of Mainland Shoppers
Ageing Population Extended Elderly Apparel Markets
Inflation Increased Production and Operating Costs
Consumer Demand Dictates More Sportswear and Organic Clothing
Demand for More Plus-size Childrenswear Due To Child Obesity Problems
Competition Intensifies As More Brands Enter Hong Kong
Key Trends and Developments
Influx of Mainland Shoppers
Ageing Population Extended Elderly Apparel Markets
Consumer Demand Dictates More Sportswear and Organic Clothing
Inflation Increased Production and Operating Costs
Demand for More Plus-size Childrenswear Due To Child Obesity Problems
Competition Intensifies As More Brands Enter Hong Kong
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources
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