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Footwear in Hong Kong, China

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    Report

  • 25 Pages
  • February 2026
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1868692
Footwear in Hong Kong, China is characterised by hyper-polarisation in terms of consumer preferences, with a sharp divide between value-driven functionality and premium expression. In 2025, the market experienced a complex performance landscape, with a significant impact from travel and tourism on retail value sales growth. A slight rise in disposable income indicated a stable economic environment.

This Footwear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Changes in strategy to offset obstacles to tourist consumption
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Hyper-polarisation and tourist consumption impact footwear sales
  • Women's footwear leads the way but men’s footwear reduces the gap
  • Experiential retail and charmification pique consumers’ interest
  • CHART 3 Salomon City Run Gains Popularity with Locals
  • CHART 4 Rockfish Weatherwear Opens First Store in K11 MUSEA
WHAT’S NEXT?
  • Key 2025 trends to prove robust in the forecast period
  • Sports footwear to drive growth through specialisation and personalisation
  • Charmification to continue to spur innovation
  • CHART 5 Catalog Launches Gothic Collection in Catmisation Lab
COMPETITIVE LANDSCAPE
  • Nike leads through strong brand equity and flexible strategies
  • New entrants increase the fragmentation of the competitive landscape
CHANNELS
  • Physical stores remain crucial for precise fitting and comfort assessment
  • Omnichannel approach is becoming increasingly necessary
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
  • CHART 9 Uniqlo Introduces New Store Concept
  • CHART 10 Chinese Brand Urban Revivo Enters Harbour City in 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Hong Kong, China 2025
  • CHART 13 Key Insights on Consumers in Hong Kong, China 2025
  • CHART 14 Consumer Landscape in Hong Kong, China 2025
APPAREL AND FOOTWEAR IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear remains a robust industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
  • Polarisation runs through the industry
  • Major players lean into the key experiential retail trend
WHAT’S NEXT?
  • Experiential retail and lifestyle concepts set to drive engagement and sales
  • Tourism is a category shaper and growth tool
  • Sustainability is a baseline expectation
COMPETITIVE LANDSCAPE
  • The top players continue to invest in their businesses
  • The competitive landscape is characterised by fragmentation, polarisation and dynamism
CHANNELS
  • Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
  • Retail e-commerce is driven by convenience and digital engagement
PRODUCTS
  • Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources