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Kimberly-Clark Corp in Tissue and Hygiene (World)
Euromonitor International, Aug 2011, Pages: 45
The world's second largest retail tissue and hygiene manufacturer, Kimberly-Clark is striving to meet the challenges presented by maturity, intense pricing competition and strong private label segments in key developed markets. The profile analyses the effectiveness of the company's efforts to position itself as the key environmentally-focused mainstream manufacturer, and considers the most attractive opportunities for targeted international expansion.
The Kimberly-Clark Corp in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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