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Traditional Toys and Games in Canada

  • ID: 1868748
  • Report
  • August 2016
  • Region: Canada
  • 26 pages
  • Euromonitor International
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There were two main success stories in traditional toys and games in 2015. Firstly, Shopkins proved enormously successful, benefiting from offering affordable and collectible grocery-themed dolls and accessories with playful names such as Lolli Poppins and cartoon webisodes on YouTube. The popularity of the Shopkins craze has been likened to that of the Beanie Babies in the 1990s, with Shopkins swap-meets proving immensely popular and some rare Shopkins changing hands for thousands of dollars.

The Traditional Toys and Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Traditional Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN CANADA

August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Spin Master Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 1 Spin Master Ltd: Key Facts
Summary 2 Spin Master Ltd: Operational Indicators
Competitive Positioning
Summary 3 Spin Master Ltd: Competitive Position 2015
Toys "r" US Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 4 Toys "R" Us Inc: Key Facts
Summary 5 Toys "R" Us Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Toys "R" Us Inc: Private Label Portfolio
Competitive Positioning
Summary 7 Toys "R" Us Inc: Competitive Position 2015
Executive Summary
2015 Sees Strongest Growth of Review Period Thanks To Key Launches
Mobile Games Soar But Many Games Struggle To Make Sufficient Revenue
Leaders Microsoft and Sony Lose Share
Internet Retailing Surges Ahead
Forecast Period Growth Driven by Digital Games
Key Trends and Developments
Canadians Willing To Spend on Star Launches Despite Economic Uncertainty
Traditional Toys and Games Stores Remain Resilient Despite Soaring Internet Retailing
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources
Note: Product cover images may vary from those shown
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