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Traditional Toys and Games in Canada Product Image

Traditional Toys and Games in Canada

  • Published: August 2012
  • Region: Canada
  • 23 pages
  • Euromonitor International

Retail sales of traditional toys and games experienced the positive effect of a recovering Canadian economy during the year. The recovering economy, however slow, had a positive effect on the sales value of traditional toys and games during the year, coupled with product development that featured value-added toys and games, especially those targeting older children.

Euromonitor International's Traditional Toys and Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School READ MORE >

TRADITIONAL TOYS AND GAMES IN CANADA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 3 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 4 Traditional Toys and Games Company Shares by Value 2008-2011
Table 5 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 6 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Mega Brands Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 1 Mega Brands Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mega Brands Inc: Competitive Position 2011
Spin Master Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 3 Spin Master Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Spin Master Ltd: Competitive Position 2011
Executive Summary
Sales Show Signs of Post-recession Recovery
Canadian Retailers Changing Holiday Shopping Practices
Multinational Firms Largely Control Sales of Toys and Games in Canada
Internet Retailing Continues To Grow in Popularity
Sales Outlook Positive for the Coming Years
Key Trends and Developments
Media Licensing Remains An Effective Marketing Tool
Lines Blur Between Traditional and Digital Games
Internet Retailing Continues To Grow
Shifting Demographics and Changing Target Audiences
Safety Regulations Take Centre Stage
Market Data
Table 9 Sales of Toys and Games by Category: Value 2006-2011
Table 10 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 11 Toys and Games Company Shares by Value 2008-2011
Table 12 Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown

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