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Video Games in Malaysia

  • Published: December 2013
  • Region: Malaysia
  • 25 Pages
  • Euromonitor International

During 2012, video games producers continued to launch games which appealed to hardcore gamers, and these new games boosted sales of video games in Malaysia. One of the biggest new games launched in 2012 was Diablo III, which was published by Activision Blizzard on 15 May. The highly anticipated online game hit the record of the best-selling games for PCs/MACs and the fastest-selling PC game to date by the end of 2012. Video games players such as AsiaSoft also offered pre-order for Diablo III...

The Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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VIDEO GAMES IN MALAYSIA

December 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2007-2012
Table 2 Sales of Video Games by Category: % Value Growth 2007-2012
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2007-2012
Table 4 NBO Company Shares of Video Games: % Value 2008-2012
Table 5 LBN Brand Shares of Video Games: % Value 2009-2012
Table 6 NBO Company Shares of Video Games Hardware: % Value 2008-2012
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2009-2012
Table 8 NBO Company Shares of Video Games Software: % Value 2008-2012
Table 9 LBN Brand Shares of Video Games Software: % Value 2009-2012
Table 10 NBO Company Shares of Digital Gaming: % Value 2008-2012
Table 11 LBN Brand Shares of Digital Gaming: % Value 2009-2012
Table 12 Distribution of Video Games by Format: % Value 2007-2012
Table 13 Distribution of Video Games Hardware by Format: % Value 2007-2012
Table 14 Distribution of Video Games Software by Format: % Value 2007-2012
Table 15 Forecast Sales of Video Games by Category: Value 2012-2017
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2012-2017
Executive Summary
Toys and Games Sees A Positive Performance in 2012
the Return of Popular Toys and Games
International Players Lead Toys and Games
Store-based Retailing Leads the Distribution of Toys and Games
Optimistic Outlook for Toys and Games
Key Trends and Developments
the Mixed Effects of Changing Demographics Spur the Average Spend Per Child
Licensed Toys Gain A Stronger Foothold in Toys and Games
Unique Seasonality Trend in Demand for Toys and Games in Malaysia
Rising Penetration of Social Networks and Mobile Electronic Devices Creates Opportunities for Digital Games
the Development of Free To Play Video Games in Malaysia
Market Data
Table 17 Sales of Toys and Games by Category: Value 2007-2012
Table 18 Sales of Toys and Games by Category: % Value Growth 2007-2012
Table 19 NBO Company Shares of Toys and Games: % Value 2008-2012
Table 20 NBO Brand Shares of Toys and Games: % Value 2009-2012
Table 21 Distribution of Toys and Games by Format: % Value 2007-2012
Table 22 Forecast Sales of Toys and Games by Category: Value 2012-2017
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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