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Women's Outerwear in Hungary

Description:
The weakening domestic currency and the growing sourcing costs of apparel products resulted in a significant 6-10% increase in the unit price of clothing products, especially outerwear. As apparel products available in Hungary are in 90% proportion imported products, the price increase was more visible due to the unfavourable evolution of the currency exchange rate. The generally more price sensitive and less fashion-addicted Hungarians responded to these market trends by limiting their...

The Women's Outerwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Women's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
WOMEN'S OUTERWEAR IN HUNGARY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2012
Internet Strategy
Nike Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 Nike Magyarország kft: Key Facts
Summary 5 Nike Magyarország kft: Operational Indicators
Company Background
Chart 2 Nike Magyarország Kft.: Nike in Budapest
Production
Competitive Positioning
Summary 6 Nike Magyarország kft: Competitive Position 2012
Internet Strategy
Executive Summary
Rising Rental Costs Put the Majority of Retailers in A Difficult Situation
Inner City Smaller Retail Stores Gained Preference Over Large Outskirts Stores in Sportswear
Mid-positioned Apparel Brands Hit the Most by the Recession
Footwear Sales Started To Recover Faster From the Recession
Key Trends and Developments
Fast Fashion Retailers Gained Undisputable Leading Position on the Apparel Market
Unit Price of Fashion Products Grows in Spite of Low Demand
Mono-brand Underwear Stores Dominate the Market
Online Retail Is A Channel With Dynamic Growth Potential
Polarisation Trend on the Retail Market: Luxury and Private Label Products Experience the Fastest Growth
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources
 
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