Women's Outerwear in Hungary

The crisis was still not over in Hungary in 2011 and women’s budgets remained restricted, even if they are usually more open to fashion trends and want to look stylish in spite of the crisis. The effect on higher-value pieces was more visible, such as the sale of coats with higher unit prices which dropped considerably. Higher-value pieces are not replaced by consumers on a yearly basis any more, but one piece is being worn for several years. Instead of four seasons, consumers purchase clothes...

The Women's Outerwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Women's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOMEN'S OUTERWEAR IN HUNGARY
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2006-2011
Table 2 Sales of Women's Outerwear: Value 2006-2011
Table 3 Sales of Women's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Women's Outerwear: % Value Growth 2006-2011
Table 5 Women's Outerwear Company Shares 2007-2011
Table 6 Women's Outerwear Brand Shares 2008-2011
Table 7 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Women's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Women's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Women: Marks & Spencer Plc
Table 13 Apparel Size Chart for Women: adidas
Table 14 Apparel Size Chart for Women: Heavy Tools
Adidas Budapest Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 adidas Budapest Kft: Key Facts
Summary 2 adidas Budapest Kft: Operational Indicators
Company Background
Chart 1 adidas Budapest Kft: adidas in Budapest
Production
Competitive Positioning
Summary 3 adidas Budapest Kft: Competitive Position 2011
Internet Strategy
H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 H&M Ruházati Kiskereskedelmi Kft: Key Facts
Summary 5 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Chart 2 H&M Ruházati Kiskereskedelmi Kft: H&M in Budapest
Production
Competitive Positioning
Summary 6 H&M Ruházati Kiskereskedelmi Kft: Competitive Position 2011
Internet Strategy
Levi Strauss Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 7 Levi Strauss Magyarország Kft: Key Facts
Summary 8 Levi Strauss Magyarország Kft: Operational Indicators
Company Background
Chart 3 Levi Strauss Magyarország Kft: Levi's in Budapest
Production
Summary 9 Levi Strauss Magyarország Kft: Production Statistics 2009
Competitive Positioning
Summary 10 Levi Strauss Magyarország Kft: Competitive Position 2011
Internet Strategy
Nike Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 11 Nike Magyarország Kft: Key Facts
Summary 12 Nike Magyarország Kft: Operational Indicators
Company Background
Chart 4 Nike Magyarország Kft: Nike in Budapest
Production
Competitive Positioning
Summary 13 Nike Magyarország Kft: Competitive Position 2011
Internet Strategy
Zara Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 14 Zara Magyarország Kft: Key Facts
Summary 15 Zara Magyarország Kft: Operational Indicators
Company Background
Chart 5 Zara Magyarország Kft: Zara in Budapest
Production
Competitive Positioning
Summary 16 Zara Magyarország Kft: Competitive Position 2011
Internet Strategy
Executive Summary
Weak Purchasing Power of Consumers
Competition From Second-hand Apparel Is Strenghtening
High-quality Assortment Is the Last Resort of Local Apparel Brands
Hypermarkets and Supermarkets Dominate
Players Expect Moderate Growth in 2012
Key Trends and Developments
Rejuvenation of Apparel Brands
Rising Costs and Weak Local Currency Lead To Growing Prices
Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores
Online Used for Promotion-seeking and Price Comparison But Not for Shopping
Distribution Landscape in Change After the Crisis
Slowly Wakening Style- and Fashion-consciousness in Hungary
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 17 Research Sources

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