Women's Outerwear in Spain

Euromonitor International, November 2012, Pages: 39

Since the outbreak of the economic crisis, Spaniards experienced a severe decrease in their purchasing power, and with unemployment (youth unemployment has reached almost 50%), young women are expected to have to wait longer to shop, as they cannot acquire fashion products. For this reason, entrepreneurs expanded their advertising campaigns to an older audience. Women aged 35-65 years have higher purchasing power, and in 2011 this older female audience made more purchases. In this age group,...

Euromonitor International's Women's Outerwear in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Women's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOMEN'S OUTERWEAR IN SPAIN
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2006-2011
Table 2 Sales of Women's Outerwear: Value 2006-2011
Table 3 Sales of Women's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Women's Outerwear: % Value Growth 2006-2011
Table 5 Women's Outerwear Company Shares 2007-2011
Table 6 Women's Outerwear Brand Shares 2008-2011
Table 7 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Women's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Women's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Women: Pull & Bear
Table 13 Apparel Size Chart for Women: Stradivarius (trousers)
Table 14 Apparel Size Chart for Women: H&M (tops)
Abasic Slu in Apparel (spain)
Strategic Direction
Key Facts
Summary 1 Abasic SLU: Key Facts
Summary 2 Abasic SLU: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Abasic SLU: Competitive Position 2011
Internet Strategy
Adidas España SA in Apparel (spain)
Strategic Direction
Key Facts
Summary 4 adidas España SA: Key Facts
Summary 5 adidas España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 adidas España S.A: Competitive Position 2011
Internet Strategy
American Nike SA in Apparel (spain)
Strategic Direction
Key Facts
Summary 7 American Nike SA : Key Facts
Summary 8 American Nike SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 American Nike SA: Competitive Position 2011
Internet Strategy
Hennes & Mauritz Sl in Apparel (spain)
Strategic Direction
Key Facts
Summary 10 Hennes & Mauritz SL: Key Facts
Summary 11 Hennes & Mauritz SL: Operational Indicators
Company Background
Chart 1 Hennes & Mauritz: H&M in Barcelona
Production
Competitive Positioning
Summary 12 Hennes & Mauritz SL: Competitive Positioning 2011
Internet Strategy
Industrias Y Confecciones SA in Apparel (spain)
Strategic Direction
Key Facts
Summary 13 Industrias y Confecciones SA: Key Facts
Summary 14 Industrias y Confecciones SA: Operational Indicators
Company Background
Production
Summary 15 Industrias y Confecciones SA: Production Statistics 2011
Levi Strauss España SA in Apparel (spain)
Strategic Direction
Key Facts
Summary 16 Levi Strauss España SA: Key Facts
Summary 17 Levi Strauss España SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Levi Strauss España S.A : Competitive Position 2011
Internet Strategy
Executive Summary
Companies Find New Strategies To Cope With Economic Crisis
Pricing Remains Flat in Order To Aid Flagging Sales
Sportswear Manufacturers Witness Sales Growth
Internet Retailing Gains Popularity
Forecast Sales Growth Gloomy
Key Trends and Developments
Internet Retailing Grows Despite Economic Crisis
New Healthy Habits Drive Sportswear Purchases
Pricing in Apparel
Different Paths To Success
Consumers Search for the Best "bargains"
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 19 Research Sources

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