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The Bar and Beverage Book, 5th Edition
John Wiley and Sons Ltd, Feb 2011, Pages: 736
The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club and any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.
New To This Edition:
- Shows updated bar trends, from airport bars to hookah bars, to hotel minibars.
- Updated information about how the industry is working to promote responsible service.
- New demographic information about potential customer segments
- More information on the marketing powerhouses behind some of the major liquor brands, and details about such trendy products as cachaça, light whiskey and absinthe.
- Descriptions of more types of grapes used in winemaking, and updated the American Viticultural Areas (AVAs) to reflect those most recently designated.
- Extensive discussion of options for bar mixes and juices, an introduction to agua fresca, and the debate about serving bottled water versus filtered tap water.
Hallmark Features:
- Responsible alcohol service—learn crisis management, protection from third-party liability, and ways to ensure customers drink in moderation
- Marketing—investigate new service methods to attract a wider demographic
- Staffing—improve the recruitment, hiring, and training of employees
- Spirits, wine, and beer—acquire a greater knowledge of upscale products
- Management practices—learn methods for pricing individual drinks, tracking product, preventing loss, and calculating a bar's break-even point for profitability
- Regulations—stay informed about the latest legal issues
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