CEO Best Practices for Licensing & Capitalizing on Your Company's Intellectual Property

ExecSense, August 2011, Minutes: 60

In this webinar, the publisher examines everything you need to know in 60 minutes regarding the top 10 ways your company should be capitalizing on the intellectual property of your company. The webinar is led by experts who have helped hundreds of CEOs and their companies find additional ways to monetize their company’s IP, Steven Henry and Patrick Waller (Shareholders, Wolf Greenfield), and covers:

- The most effective techniques and best practices for CEOs to generate additional revenue by capitalizing on their companies’ intellectual property through licensing, including tips for identifying the best tangible and intangible assets of your company that can be licensed, establishing long term relationships with licensees, testing and maintaining quality of licensed materials, negotiating with prospective licensees, and more

- The 10 ways that CEOs should be evaluating the opportunities for licensing for their company, as well as identifying existing customers, partners and even competitors that could be candidates to enter into a licensing deal with your company

- The most frequently asked questions by CEOs about how they should be taking advantage of licensing to capitalize on the intellectual property that their company has developed and how to avoid any pitfalls in the licensing process

- Case studies of other CEOs who have successfully licensed their companies’ intellectual property and negotiated licensing agreements, what techniques and best practices work best for them, and important lessons learned that you can immediately capitalize on

Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

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