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Casual Dining Advertising Attribute Ratings Report - 2009
Sandelman & Associates, Jan 2009, Pages: 12
How is your advertising perceived? What's working and not working for your competitors? Whose advertising ratings have improved over the past several years and whose ratings have slipped? Get answers to these questions and more in the Casual Dining Advertising Attribute Ratings Report – 2009.
The report, a supplement to Sandelman & Associates' National Casual-Track® study January-June 2009, is based on the opinions of 500 nationally representative casual and family dining restaurant users. Ten casual and family dining restaurant chains’ advertising is rated by segment users who have seen the chains’ advertising in the past month. Advertising is rated on the following 10 attributes:
- Being likeable
- Being believable
- Being easy to understand
- Being unique and distinctive
- Providing new information
- Having appetite appeal
- Offering good deals
- Motivating purchase interest
- Improving the chain’s image
- An overall basis
This study also was conducted in 2008 and 2006 and trend information is included in the 2009 report. Advertising ratings are available for the following chains:
- Applebee's
- Chili's
- Denny's
- Golden Corral
- IHOP
- Olive Garden
- Outback Steakhouse
- Red Lobster
- Ruby Tuesday
- TGI Friday's
The report includes a PowerPoint presentation of the findings with slides detailing relative ratings and chain trends. Relative ratings are indexed to the average of all tracked chains. The report also includes Excel tables that detail all key data for each advertising attribute broken out by heaviness of casual-dining usage, chain type usage, gender and age. Slides and tables show comparisons between 2009, 2008 and 2006 results.
This report can be bought as PowerPoint and Excel files or shipped in a spiral-bound format.
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