|
|
 |
|
Viewing report
|
|
|
|
Casual Dining Trade Down
Sandelman & Associates, Jan 2010, Pages: 19
There’s been no shortage of news about the shrinking casual and family dining segment and suspected trade-down to fast-food and fast casual. So where are casual diners eating? Sandelman set out to dig deeper into the shifting consumer behavior, which has been fueled by the ailing economy.
Sandelman added custom measures to its National Casual-Track Study in January-June 2010. The Casual-Track study captures casual dining visitation and spending patterns. In the first half of 2010 we also learned how casual dining users were occasionally replacing their visits, if they’re spending more or less and visiting more or less.
Casual and family diners have adjusted how often they visit casual and family dining restaurants, how much they spend at casual dining restaurants compared to last year, and they’ve shifted their behavior at casual-dining restaurants. Are they adding fast-food or fast-casual occasions, going to fast-food less often, cooking at home or eating more supermarket-prepared foods? This report provides answers.
We can help you isolate who specifically is visiting less often and spending less and how they’re replacing those visits.
Order a PowerPoint presentation of the findings with a bullet point summary of each key measure with an Executive Summary, plus Excel tables with breakdowns by QSR user group, chain type usage, gender and age and it will be E-mailed within 24 hours.
|
|
|
|
