Consumer Attitudes toward Health and Nutrition at Casual Dining Restaurants 2010
Sandelman & Associates, December 2009, Pages: 34
"Consumer Attitudes toward Health and Nutrition at Casual Dining Restaurants 2010" provides casual and family dining chain operators with a report card on how well the segment is meeting the needs of casual dining users with respect to healthful menus. Plus, the report helps to ascertain consumer behavior and attitudes toward health and nutrition at casual dining restaurants.
Consumers have been inundated with health reports, sensationalist books and articles, and diatribes from watchdog groups. One thing’s for sure: Casual and family dining restaurants would be advised to listen to what their customers have to say."Consumer Attitudes toward Health and Nutrition at Casual Dining Restaurants 2010" is just what you need to stay informed and make good decisions.
If you need to know the level of consumer interest in healthful foods on CDR menus, consumer opinions about nutrition data at full-service restaurants, whether consumers blame the industry for health issues and where this important issue is headed, this report will help.
In July-December 2010, Sandelman & Associates conducted online interviews with a nationally representative sample of 500 respondents who purchase food from casual and family dining restaurants at least once a month. Respondents were asked a series of special questions about their behavior and attitudes toward health and nutrition at CDR.
The report includes a PowerPoint presentation of the findings with a bullet-point summary of each key measure as well as an Executive Summary. It also includes Excel tables that detail all key data for each measure broken out by heaviness of CDR usage, gender and age.
This report can either be bought as PDF files or can be shipped in a spiral bound format.
Consumer Attitudes toward Health and Nutrition at Casual Dining Restaurants
Measures Tracked
Concern about quantity of food eaten at CDR by demographic
Agree or disagree: Quantity & nutritional value of food at casual and family dining restaurants contributes to weight & health problems of many Americans
Concern about nutritional value of food eaten at casual and family dining restaurants
Casual and family dining restaurants provide customers with enough information about nutritional content of menu items
CDRs offer enough menu items that are relatively low in fat and calories
Users who are looking for healthy options at CDR more than last year
Importance: Availability of healthy, nutritious food at CDRs
The specific healthful options users look for
Too much information: Recommended level of salt, fat or calories
Who is looking for more low-calorie options at CDR
Who's looking for low-fat, low-carb, low-sodium and low-sugar options at CDR
Who's not looking for healthy options
Agree or disagree: Regardless of the nutritional value of casual and family dining choices, I will likely continue to order what I crave
Agree or disagree: I often sacrifice health and nutrition for value at CDR
Change to visitation if regularly visited chain offers more low-fat, low-cal options
Likelihood of visiting different chain if it offers more low-fat, low-cal menu items
Agree or disagree: In general, I avoid CDR, because I'm concerned about my health
Who's responsible for controlling quantity & nutritional value of food we eat
Usage & Demographic Breakouts
CDR Usage -Heavy (12+ occasions in past 3 months) vs. all users
Gender - Male, Female
Age – 18-34, 35-64
Males 18-34
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