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Consumer Attitudes toward Health and Nutrition at Fast-Food Restaurants 2010
Sandelman & Associates, Jan 2010, Pages: 34
When it comes to health and nutrition at fast-food restaurants, consumers are looking for help. They’ve been inundated with health reports, sensationalist books and articles, and diatribes from watchdog groups. One thing’s for sure: Quick-service restaurants would be advised to listen to what their customers have to say. Consumer Attitudes toward Health and Nutrition at Fast-Food Restaurants 2010 is just what you need to stay informed and make good decisions.
If you need to know the level of consumer interest in healthful foods on fast-food menus, consumer opinions about nutrition data at restaurants, whether consumers blame the industry for health issues and where this important issue is headed, then you need to order Consumer Attitudes toward Health and Nutrition at Fast-Food Restaurants 2010.
In July-September 2010, Sandelman & Associates conducted telephone interviews with a nationally representative sample of 600 respondents who purchase food from fast-food and pizza restaurants at least once a month. Respondents were asked a series of special questions about their behavior and attitudes toward health and nutrition at fast-food restaurants. These questions were also asked to nationally representative samples of 600 fast-food users in July-September 2007 and January-March 2005.
The report includes a PowerPoint presentation of the findings with a bullet-point summary of each key measure as well as an Executive Summary. It also includes Excel tables that detail all key data for each measure broken out by heaviness of QSR usage, gender and age. Slides and tables compare 2010 findings with 2007 and 2005 results.
This report can either be bought as PDF files or can be shipped in a spiral bound format.
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