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Effect of Gas Prices
Sandelman & Associates, Jan 2006, Pages: 35
With gasoline prices approaching $3 per gallon on average nationally in summer 2006, some diners report they are reducing their restaurant usage and spending. Compared with a year ago, when gas prices were already at historically high levels, an even greater percentage of diners now report they have reduced the frequency with which they dine out. Likewise, they’re also spending less per occasion.
Restaurant chain operators and foodservice suppliers can make better marketing decisions thanks to this report. This special analysis examines the effect of increasing gasoline prices on visit frequency and spending per visit at all restaurants and specifically at fast-food, family dining, casual dining and fine dining restaurants. The report also presents year-to-year changes in behavior resulting from increasing gas prices. This is an important issue because gasoline prices continue to be high and are expected to remain high in the foreseeable future.
In May 2006, Sandelman & Associates conducted a survey on its RestaurantPoll.com Web site among 400 male and female panelists, 18-64 years old. The survey also was conducted in June 2005.
The report includes a PowerPoint presentation of the findings with a bullet point summary of each key measure as well as an Executive Summary. It also includes Excel tables that detail all key data for each measure broken out by heaviness of FSR and QSR usage, gender, age and household income. Slides and tables show comparisons between 2006 and 2005 results.
This report can either be bought as PowerPoint & Excel files, or can be shipped in a spiral bound format.
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