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Emergency Medicine Information Seeking Report 2011

CEOutcomes LLC, Jan 2010, Pages: 34


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Understanding the current medical information-seeking patterns of clinicians is critical in making decisions about continuing healthcare education and medical information design and support. CE Outcomes, LLC developed and implemented a survey instrument to investigate the medical information-seeking patterns and preferences of US practicing healthcare providers.

The survey instrument was distributed by email and fax during December 2010 to a random stratified sample of US practicing emergency medicine physicians. A sample of 136 was collected and analyzed to understand the preferences and patterns for each group with regards to seeking medical information.

Knowing how and from which sources healthcare providers seek medical information, and how they integrate medical information into their practices, provides opportunities to better understand how to facilitate medical information through education and structured messages. These data are intended for use by providers and supporters of continuing healthcare education in strategic planning and design of their programs with the overall goal of improving patient care. The following report outlines the specific data regarding medical information-seeking patterns and preferences, as well as a summary of implications on these data to design and implement medical information and educational messages to emergency medicine physicians.

Summary of Results

Encountering Clinical Questions During Patient Care

-? The types of questions that are most often encountered focus on treatment options, drug interactions and drug dosing.

Seeking Information Online

- Emergency medicine physicians are split in their preference to answer a clinical question; 50% first do a general search using a search engine such as Google and 50% go to a specific website for information.

When looking for medical information online, emergency medicine physicians most frequently access the following websites:

- UpToDate
- eMedicine
- Search engines (Google, Yahoo)

When recommending a website to patients for general health information, emergency medicine physicians are most likely to recommend:

- WebMD
- Search engines (Google, Yahoo)
- Influential Information Sources

The most useful resources for emergency medicine physicians in staying up-to-date with therapeutic advances include:

- Articles in peer-reviewed journals
- Continuing medical education courses
- ?Colleagues and peers
- ?Clinical practice guidelines

The most influential resources for emergency medicine physicians’ decision to adopt a new advance into practice include:
- Continuing medical education courses
- Nationally recognized experts
- Colleagues and peers
- Clinical practice guidelines
- Articles in peer-reviewed journals

The least useful resources in staying up-to-date and the least influential resources in emergency medicine physicians’ decision to adopt a new advance into practice include:

- Pharmaceutical company sales representatives
- Sponsored non-CME promotional meetings
- Managed care organization educational materials

Preferred Formats for Receiving Medical Information

Emergency medicine physicians are most likely to participate in the following formats to receive medical information:

- National meetings and conferences
- Print monographs and newsletters
- Local meetings (within one hour of their practice)
- Grand rounds (at their institution)
- Online courses
- PDA/iPod applications
- Audio CDs



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