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Cardiologist Information Seeking Report 2011
CEOutcomes LLC, March 2011, Pages: 33
Understanding the current medical information-seeking patterns of clinicians is critical in making decisions about continuing healthcare education and medical information design and support. CE Outcomes, LLC developed and implemented a survey instrument to investigate the medical information-seeking patterns and preferences of US practicing healthcare providers.
The survey instrument was distributed by email and fax during February 2011 to a random stratified sample of US practicing cardiologists. A sample of 125 cardiologists was collected and analyzed to understand the preferences and patterns for each group with regard to seeking medical information.
Knowing how and from which sources healthcare providers seek medical information, and how they integrate medical information into their practices, provides opportunities to better understand how to facilitate medical information through education and structured messages. These data are intended for use by providers and supporters of continuing healthcare education in strategic planning and design of their programs with the overall goal of improving patient care. The following report outlines the specific data regarding medical information-seeking patterns and preferences, as well as a summary of implications on these data to design and implement medical information and educational messages to cardiologists.
Summary of Results
Encountering Clinical Questions During Patient Care
- The types of questions that are most often encountered focus on information about new or unfamiliar medications, treatment interactions and side effects, and guidelines.
Seeking Information Online
- The majority of cardiologists (67%) prefer to answer a clinical question by first doing a general search using a search engine such as Google rather than going to a specific website for information.
When looking for medical information online, cardiologists most frequently access the following websites:
- ACC/Cardiosource
- Search engines
- Medscape/theheart.org
- UpToDate
When recommending a website to patients for general health information, cardiologists are most likely to recommend:
- WebMD
- AHA/heart.org
- Search engines
- ACC/Cardiosource
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