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Technology Evaluation Guide – CRM
B2B Marketing, Aug 2011, Pages: 120
If you're looking for detailed functional specifications for different customer relationship management (CRM) suppliers and platforms, or simply to understand how this technology can enable build and nurture customer loyalty and value as well as enhance up-selling and cross-selling opportunities, the Customer Relationship Management Technology Evaluation Guide is designed to meet your needs. It will help marketers to understand the vendor and platform landscape, and to shortlist and ultimately select those CRM systems that can enable them to achieve their companies' goals.
Overview:
In this global economic climate businesses are faced with increasing expectations of demonstrating ROI, whether you work in sales or marketing. It is more important than ever, therefore, to maximise revenues from existing customers while driving new prospect acquisition in a measurable, cost-effective way. This is of course where CRM comes into its own.
Arguably, CRM systems are more than just a database. They enable companies to conduct coherent management of contacts and interactions with customers: when CRM systems work well they offer huge growth opportunities for companies, whereas when they go wrong, they can wreck the reputations and dent the careers of marketing and IT heads. Good CRM enables the measured nurturing of relationships to build customer loyalty and value. It provides ‘one version of the truth' about individual prospects and the sales pipeline. It identifies and enhances up-selling and cross-selling opportunities. By measuring what works and what doesn't work, it helps companies improve their communications and product offerings, and helps streamline their business processes.
In order to make the right choice, those comparing CRM systems should not ask what their company can do with a given solution, but what their company needs to achieve and how a CRM system can help them get there, and this is where this guide can help.
The guide will help you:
- Understand the market – what CRM platforms do and how they developed.
- Understand what functionalities CRM system offer.
- Evaluate suppliers on an in-depth level – compare and contrast functionality from all the leading platforms.
- Create a shortlist – understand which platforms are right for you.?
The guide covers:
- Company information – a brief overview of each vendor.
- Products – a comprehensive breakdown on their USPs and functionality.
- Implementation – application integration, collaboration tools and training.
- Contact Management – costs, customers and case studies.
- Marketing and sales – an overview of the key marketing and sale functionalities available.
Overview of contents:
- About the market
- Introduction
- Overview
- Functionality
- Pricing
- The players
- The future
- Functionality comparison table
Company Profiles:
- FrontRange Solutions
- Esteiro Business Solutions
- Lithium
- Maximizer Software
- Microsoft
- Oracle Corporation
- ProspectSoft
- Sage
- Salesforce.com
- SAP
- SugarCRM
- Workbooks.com
Who should buy this guide?
Marketing directors, heads of marketing, managing directors, marketing managers, sales and marketing directors and anyone else looking to implement CRM functionality and strategy. Also useful for procurement and finance professionals involved in the technology purchase process.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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