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Worldwide Smartphone Markets: 2011 to 2015
Generator Research Limited, May 2011, Pages: 280
Worldwide Smartphone Markets: 2011 to 2015 - Analysis, Data, Insight and Forecasts
- Comprehensive Forecasts to 2015 280 Pages,151 Tables & 44 Figures
- In-depth Analysis of Nokia-Microsoft Profiles for Top Smartphone Platforms
- Extensive Data on Related Markets Selected Country-level Forecasts
ABOUT THIS REPORT
By the end of 2011 there will be 627 million smartphone users around the globe, accounting for 12.3 percent of the total number of active SIMs. By 2015, the smartphone user base will have exploded to over 1.5 billion accounting for 24.8 percent of the active SIMs.
269.6 million smartphones will be shipped in 2011, compared with just 194 million Notebook PCs (Microsoft and Mac). By 2015, smartphone volumes will have grown to 448.8 million, with Notebook PC shipments trailing at just 260 million.
The smartphone market is already a huge, global market which is strategically important to everyone who is serious about monetizing digital content and distributing services and marketing programs over the web. Over the next five years the smartphone market will get bigger and bigger.
Mobile handset vendors, PC vendors, mobile operators, software providers, developers, content owners, consumer brands and service providers - both online and offline - can all see that modern smartphones are fundamentally different to what went before and that they are, finally, key enablers of the mobile internet.
The most important recent development in the smartphone market has been the alliance between Nokia and Microsoft, announced in February. In a dramatic change of strategy, Nokia will phase out Symbian and de-emphasize MeeGo, while strongly adopting Microsoft Windows Phone for future smartphones.
The key question is how well Nokia can manage the ramp-down of Symbian and the ramp-up of Windows Phone, in order to minimize the overall loss of market share.
This report titled ‘Worldwide Smartphone Markets: 2011 to 2015' contains detailed analysis, data and forecasts on all the important aspects of this exciting, high-growth global market. The report will be essential reading to all those who are interested in the mobile internet.
This 280-page report covers the worldwide smartphone market in seven fact-filled and insight-packed sections:
- Executive Summary
- Market Overview
- Smartphone Market: Enabling Forces
- Integrated Content Distribution Platforms
- Review of Leading Smartphone Platforms
- Market Forecasts
- Appendix
KEY BENEFITS:
This report on the worldwide smartphone market offers the following benefits:
- Quickly obtain worldwide data on the smartphone penetration, smartphone installed base, unit shipments, average selling price (ASP) and vendor revenues - from 2011 to 2015;
- Understand how the worldwide and regional shipment volumes and market shares of the leading smartphone platforms will change over the next five years (Android, Apple iOS, RIM, Symbian Nokia Windows Phone and Windows Phone);
- Review over 100 pages of detailed market forecasts covering all the important market metrics for smartphones and related markets (users, penetration, average selling price, market share and installed base) - all presented on worldwide and regional basis;
- Benefit from many forecasts that are presented on a regional basis: North America, Western Europe, Central and Eastern Europe, Asia Pacific, Latin America and Middle East & Africa;
- Read detailed analyses of the world's leading smartphone platforms: Android, Apple, RIM, Symbian, Windows Phone. In every case learn about the historical context, the current status and the future development path;
- Benefit from insightful business analyses that compare the rival smartphones platforms using financial data, the latest market developments and our own forecasts;
- Understand in detail the reasons for the Nokia-Microsoft alliance and what the future holds;
- Review carefully-prepared market projections [shipments, market share, average selling price (ASP)] for smartphones that are based on Symbian, Windows Phone and Nokia Windows Phone;
- Understand how quickly Nokia will be able to ramp down Symbian and how fast the company will be able to ramp up Windows Phone;
- Review additional, detailed descriptions of other smartphone platforms: Maemo (Nokia), Moblin (Intel), MeeGo (Nokia-Intel), webOS (HP) and Bada (Samsung;
- Understand the smartphone market in its proper context, by reviewing a range of market-sizing indicators for the Notebook, Media Tablet and Netbook markets;
- Understand the eight most powerful market forces that are shaping the smartphone market; Appreciate the critical differences between modern smartphones and their predecessors;
- Compare the smartphone market with definitions, data and forecasts on the two other mobile device segments: Basic Phones and Feature Phones;
- Learn why the emergence of Integrated Content Distribution platforms represents a new layer of distribution infrastructure for digital content and services;
- Browse nearly 200 tables and figures and the copy and paste the relevant content into your presentations, reports;
- Benefit from additional macroeconomic and technology indicators for 17 leading countries;
- Obtain a list of the sources used to compile this report as well as an explanation of our methodology.
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