McDonald's Corp. Sep 07

Standard & Poors, September 2007

Abstract
Dominant company in fast food; Excellent worldwide brand recognition; Strong free cash flow; and Excellent access to capital. Operates in an intensely competitive industry; and Uses a large portion of its cash flow to enhance shareholder value. The ratings on McDonald's reflect its worldwide leadership in the quick-service sector of the restaurant industry, its consistent and solid operating performance since 2003, and its strong financial flexibility. These strengths are partially mitigated by the company's participation in the intensely competitive quick-service restaurant sector. Oak Brook, Ill.-based McDonald's holds the world's No. 1 position in terms of restaurant sales. The company possesses substantial business strengths because of its strong brand recognition, prime real estate locations, and marketing power. Standard & Poor's Ratings...

Companies mentioned in this report are: McDonald's Corp.
Action: Review

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Full Analysis

McDonald's Corp.

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