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Viewing report
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Convenience Retailing at the European Service Station: Market Size, Retailer Strategies and Competitor Performance
Datamonitor, Aug 2011, Pages: 126
Across Europe there have been improvements in service station shop propositions and fuel retailers have recognized convenience stores as a key driver of site profitability. The service station convenience market across the Euro 8 has an estimated value of €27bn. The market is growing steadily and shops will continue to gain share of total forecourt sales aided by the growing top-up shopping trend.
Features and benefits
- Compare the store numbers and sales of Europe's largest fuel retailers and understand more about their different convenience retail propositions.
- Drive customer footfall at service station shops by understanding what categories and features customers value at Europe's service stations and shops.
- Uncover the promotional strategies being employed by the service station retailers that Europe's motorists have voted as having the best shop offer.
- Identify which markets still have growth potential based on our service station convenience forecasts and allocate investments accordingly.
- If you are a supplier to the sector, identify retailer prospects and create a credible pitch by demonstrating your understanding of their business.
Highlights
- Almost 60% of all service station visitors across the Euro 8 buy a shop product. At present, shop sales are still driven by traditional product categories such as tobacco, confectionary, and newspapers. However, given the rising top-up shopping trend across Europe motorists have requested that other categories feature in service station stores.
- In the UK, motorists rate BP as having the same quality of forecourt shop offering and customer service as Esso out of the top five fuel retailers by market share. Motorists rate Tesco's forecourt shop offer and customer service the best among all the players.
- In Germany all major fuel retailers have their own shop brands with well developed propositions, including loyalty cards. Shell is striving to catch up with the market leader Aral by implementing its Break Time format to rival the latter’s widely accepted Petit Bistro format.
Your key questions answered
- What are the shop sales and market shares of the major fuel retailers in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK?
- Which are the growth markets for service station convenience retail among the Euro 8 and how do shop sales compare to fuel sales in these markets?
- What proportion of service station visitors purchase shop products and what strategies are being employed by retailers to attract more customers?
- Which forecourt features are valued most by motorists when choosing a service station and which consumer groups most value forecourt shops?
- How do motorists rate the various service station shop brands and which one is considered the best brand across the eight countries in Europe?
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