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Viewing report
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Wealth Management in Hong Kong 2011
Datamonitor, Aug 2011, Pages: 100
Introduction
Hong Kong has taken its place as one of the leading financial centers of the world. The wealth market is rapidly developing as an asset management industry, given its proximity to the growing Mainland China market. The domestic affluent population is large enough to be attractive to international wealth managers, even before its substantial offshore client base is taken into consideration.
Features and benefits
- Build your customer targeting strategy using in-depth HNW demographics and needs analysis based on The annual Global Wealth Manager Survey
- Assess your competition through detailed profiles of notable players, including the customer targeting, marketing and product strategies they employ.
- Size your potential client base using The proprietary data, presenting the number of affluent individuals by liquid asset band to 2014.
Highlights
- Growth in the value of the assets held onshore by Hong Kong HNW investors is forecast to be strong over the next four years. Much of the growth in asset values will be underpinned by the exposure of Hong Kong to the economic growth story of China through its development as the offshore Renminbi trading centre of choice.
- The HNW market in Hong Kong is dominated by male entrepreneurs or business owners aged 31–50, in contrast to the wider Asia Pacific region which has a more evenly distributed age and gender profile. In terms of life stages these individuals are also very likely to be coping with the demands of family and at-home children.
- Numerous wealth management business models operate in the Hong Kong market. Foreign banks compete alongside local and regional giants as well as Hong Kong and Mainland asset managers. Competitors profiled include: Citibank, CITIC Bank International, DBS, Guotai Junan International, Hang Seng Bank and Julius Baer.
Your key questions answered
- What strategies are my competition employing to win and keep affluent clients?
- What is the potential market for a private banking or mass affluent proposition in Hong Kong?
- What are the most effective acquisition techniques that I should use to build up my client base?
- What products and services will have the strongest client demand going forward?
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