Summary: McDonald's Corp. Sep 08

Standard & Poors, September 2008

Abstract
The ratings on McDonald's Corp. reflect its worldwide leadership in the quick-service sector of the restaurant industry, its consistent and solid operating performance since 2003, and its strong financial flexibility. The company's participation in the intensely competitive quick-service restaurant sector partially mitigates these strengths. Oak Brook, Ill.-based McDonald's holds the world's No. 1 position in terms of restaurant sales. The company possesses substantial business strengths because of its strong brand recognition, prime real estate locations, and marketing power. Standard & Poor's Ratings Services expects McDonald's currently good operating trends to continue, but results could be uneven because of the intensely competitive and mature nature of the quick-service restaurant sector. Burger King Corp., Wendy's International Inc., and Yum! Brands Inc., McDonald's...

Companies mentioned in this report are: McDonald's Corp.
Action: Review

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This product consists of a Summary Analysis: Bi-annual (at least). An abbreviated analysis containing Standard & Poor's issuer credit ratings as of the time the article was published. The analysis includes a rating rationale - the basis on which the rating was assigned - and an outlook section if the issuer is not on CreditWatch. Financial statistics are not included.

McDonald's Corp.

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