Worldwide Television Market Terrestrial - Cable - Satellite – IPTV Markets & Data 2007-2015: 22nd Edition

TV industry remains on a Reports growth path - the worldwide market represents 301 billion Euro, a progression of 7.8% compared to 2009. This report analyses the overriding trends and changes taking place in the markets around the globe. It explores the driving forces behind the market’s growth and transformation, including an examination of the chief market trends, plus volume and value forecasts up to 2015 by geographical area and by country.

Key questions
- Which are the driving zones and countries of the growth? What outlook for the next five years?
- How far is each country from the analogue switch-off?
- Which are the dynamic segments of the market?
- How does TV advertising resist to the rise of the Internet media?
- Who are the new leaders of audiovisual industry?

Deliverables: market report, slideshow & database
> Data 2007-2009, estimates 2010 and forecasts up to 2015
- 5 geographical zones and 38 countries
- Reception modes: terrestrial, cable, satellite, DSL
- TV households: free to air, pay-TV
- Revenue: subscription, public funding, advertising
- Video market (mature markets only)
- Television audience share
- Subscribers to the main Pay-TV platforms

This report is part of a study also including an Excel database and a PowerPoint presentation

1. Executive Summary
1.1. Worldwide television market trend
1.2. Change in Television Revenue
1.3. Advertising revenue by media
1.4. TV reception modes
1.5. Subscription television market
1.6. Digital television
2. Methodology
2.1. Database
2.2. Definition of indicators and sources
3. Classification of audiovisual players
4. North America
4.1. TV market compared to general economy
4.2. Change in Television Revenue
4.3. TV reception modes
4.4. Subscription television market
4.5. Digital television
5. Latin America
5.1. TV market compared to general economy
5.2. Change in Television Revenue
5.3. Advertising revenue by media
5.4. TV reception modes
5.5. Subscription television market
5.6. Digital television
6. Asia/Pacific
6.1. TV market compared to general economy
6.2. Change in Television Revenue
6.3. Advertising revenue by media
6.4. TV reception modes
6.5. Subscription television market
6.6. Digital television
7. Europe
7.1. TV market compared to general economy
7.2. Change in television revenue
7.3. Advertising revenue by media
7.4. Television reception modes
7.5. Subscription television market
7.6. Digital television
8. Africa and Middle East
8.1. TV market compared to general economy
8.2. Changes in Television Revenue
8.3. Advertising revenue by media
8.4. TV reception modes
8.5. Subscription television market
8.6. Digital television market

Tables
Table 1: Change in worldwide TV revenue by region, 2007-2015
Table 2: Change in worldwide TV advertising revenue by media, 2007-2015
Table 3: Ranking of countries by number of cable TV households, 2007-2015
Table 4: Ranking of countries in number of satellite TV households, 2007-2015
Table 5: Rank of countries in number of IP TV households, 2007-2015
Table 6: Households subscribed to a TV offer by region, 2007-2015
Table 7: Worldwide digital TV households, by region, 2007-2015
Table 8: Classification of the 30 major audiovisual players based on 2010 audiovisual turnover
Table 9: Change in advertising revenue by media in North America, 2007-2015
Table 10: Change in advertising revenue by media in Latin America, 2007-2015
Table 11: Change in advertising revenue by media in Asia/Pacific, 2007-2015

Figures
Figure 1: Comparison of worldwide GDP and TV revenue growth rates, 2007-2015
Figure 2: Share of TV revenue in GDP, 2007-2015
Figure 3: Distribution of TV revenue worldwide, in 2010(e)
Figure 4: Change in worldwide TV revenue by type of funding, 2007-2015
Figure 5: Distribution of TV households worldwide by region in 2010(e)
Figure 6: Change in worldwide TV reception modes, 2007-2015
Figure 7: Households subscribing to a TV offer by type of reception worldwide, 2007-2015
Figure 8: Penetration of digital television worldwide, by region, in 2010(e)
Figure 9: Classification of the 20 leading companies in the audiovisual market according to their audiovisual turnover, in 2010
Figure 10: Comparison of regional GDP and TV revenue growth rates, 2007-2015
Figure 11: Change in TV revenue in North America, 2007-2015
Figure 12: Change in TV reception modes in North America, 2007-2015
Figure 13: Distribution of households subscribing to a TV subscription in North America, in 2010(e)
Figure 14: Change in digital TV penetration rate in North America, 2007-2015
Figure 15: Comparison of regional GDP and TV revenue growth rates, 2007-2015
Figure 16: Change in TV revenue in Latin America, 2007-2015
Figure 17: Change in TV reception modes in Latin America, 2007-2015
Figure 18: Distribution of Pay TV subscriber households in Latin America, in 2010(e)
Figure 19: Change in digital TV penetration rates in Latin America, 2007-2015
Figure 20: Comparison of regional GDP and TV revenue growth rates, 2007-2015
Figure 21 : Changes in TV revenue in Asia/Pacific, 2007-2015
Figure 22: Change in TV reception modes in Asia/Pacific, 2007-2015
Figure 23: Distribution of Pay TV subscriber households in Asia/Pacific, in 2010(e)
Figure 24: Change in digital TV penetration rate in Asia/Pacific, 2007-2015
Figure 25: Digital television penetration in Asia/Pacific, by country, in 2010(e)
Figure 26: Comparison of regional GDP and TV revenue growth rates, 2007-2015
Figure 27: Change in TV revenue in Europe, 2007-2015
Figure 28: TV revenue of the 5 major European markets, in 2010(e)
Figure 29: Change in TV reception modes in Europe, 2007-2015
Figure 30: Distribution of Pay TV subscriber households in the Europe, in 2010(e)
Figure 31: Digital television penetration in Europe, by country, in 2010(e)
Figure 32: Comparison of regional GDP and TV revenue growth rates, 2007-2015
Figure 33: Changes in TV revenue in the MEA region, 2007-2015
Figure 34: Change in TV reception modes in the MEA, 2007-2015
Figure 35: Distribution of Pay TV subscriber households in the MEA, in 2010(e)
Figure 36: Change in digital TV penetration rate in the MEA, 2007-2015

European Union
- Germany
- Austria
- Belgium
- Bulgaria
- Denmark
- Spain
- Estonia
- Finland
- France
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Netherlands
- Poland
- Portugal
- Czech Republic
- Romania
- United Kingdom
- Slovakia
- Slovenia
- Sweden

Non European Union Europe
- Norway
- Russia
- Switzerland
- Turkey

Asia/Pacific
- Australia
- China
- India
- Japan

North America
- Canada
- United States

Latin America
- Argentina
- Brazil
- Mexico

Africa & Middle East