Future of Interior Products Industry in Germany to 2015: Market Profile

World Market Intelligence, August 2011, Pages: 29

Synopsis
- Market size and forecast of the German interior products industry.
- Current, historic and forecast value and trends of the individual product categories.
- Description of distribution channels and user markets for the interior products industry.
- Details of the top interior product companies in Germany

Summary
“Future of Interior Products Industry in Germany to 2015: Market Profile” provides detailed market, category and company-specific insights into the operating environment for interior products manufacturers and retailers. This report is an essential read for anyone involved in operations or analysis of the interior product value chain, including product manufacturers, retailers, interior designers, raw material suppliers and industry analysts. The report is designed to provide a broad understanding of the interior products industry and specific detail on the performance of the key product categories. The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering German interior products industry.

Scope
- Historical values for the interior products industry for 2006-10 and forecast figures for 2011-15
- Supporting text on individual markets and values for categories for 2006-10 and forecasts till 2015
- Analysis of production, trade, distribution and consumption dynamics
- Porter’s Five Forces analysis of the competitive landscapes for manufacturers & retailers
- Profiles of top interior product manufacturers and retailers in Germany

Reasons To Buy
- This report will help to inform your strategic business decisions using strong historic and forecast market sizing data
- This report will help you to understand manufacturing, trade, retail and demand-side dynamics of the German interior products market highlighting key market trends and growth opportunities
- This report will help you to assess the competitive dynamics of bathroom products in the interior product manufacturing and retail sectors

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Interior Products Market Attractiveness
2.1 Interior Products Market Size and Forecast
2.1.1 Interior Products Market Size, Total
2.1.2 Interior Products Demand by Product Category
2.1.3 Interior Product Analysis by Distribution Channel
2.2 Market Trends and Key Drivers
2.2.1 Austerity giving way to increased spending
2.2.2 Stable GDP growth augurs well
2.2.3 Real estate market showing signs of recovery
2.2.4 Resurgent DIY format buoyed by mass media
2.2.5 Leadership in eco-friendly products
2.3 Porter's Five Force Analysis - Manufacturing
2.3.1 Bargaining Power of Supplier: low to medium
2.3.2 Bargaining Power of Buyer: medium
2.3.3 Barrier to Entry: low to medium
2.3.4 Intensity of Rivalry: medium to high
2.3.5 Threat of Substitution: low
2.4 Porter's Five Force Analysis - Retail
2.4.1 Bargaining power of suppliers: low to medium
2.4.2 Bargaining power of buyer: high
2.4.3 Barrier to Entry: low to medium
2.4.4 Intensity of rivalry: high
2.4.5 Threat of Substitution: low to medium
2.5 Benchmarking with Key European Markets
3 Appendix
3.1 About World Market Intelligence
3.2 Disclaimer

List of Tables
Table 1: World Market Intelligence Distribution Channel Definitions
Table 2: World Market Intelligence Interior Products Definitions
Table 3: German Interior Products Market Size, 2006-
Table 4: German Interior Products Market Size Forecast, 2010-
Table 5: German Interior Products Demand by Product Category (EUR Million), 2006-
Table 6: German Interior Products Demand by Product Category (US$ Million), 2006-
Table 7: German Interior Products Demand Forecast by Product Category (EUR Million), 2010-
Table 8: German Interior Products Demand Forecast by Product Category (US$ Million), 2010-
Table 9: German Interior Products Distribution by Channel (EUR Million), 2006-
Table 10: German Interior Products Distribution by Channel (US$ Million), 2006-
Table 11: German Interior Products Distribution Forecast by Channel (EUR Million), 2010-
Table 12: German Interior Products Distribution Forecast by Channel (US$ Million), 2010-
Table 13: German Interior Design Product Manufacturing Industry - Five Forces Analysis
Table 14: German Interior Design Product Retailing Industry - Five Forces Analysis

List of Figures
Figure 1: German Interior Products Market Size (US$ Million), 2006-
Figure 2: German Interior Products Market Size Forecast (%), 2010-
Figure 3: German Interior Products Demand by Product Category (%), 2006-
Figure 4: German Interior Products Demand by Product Category Forecast (%), 2010-
Figure 5: German Interior Products Distribution by Channel (US$ Million), 2006-
Figure 6: German Interior Products Distribution Forecast by Channel (%), 2010-
Figure 7: German Benchmarked With Key European Markets, 2006-

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