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Mcommerce In European Financial Services: Is Europe Ready For Mobile Finance?
Business Insights, March 2002
As levels of handset ownership within Europe reach saturation and migration to 2.5G and 3G technologies occur, mCommerce will become the 'killer' application for financial services organisations. Mobile financial services strategies will open a significant channel through which oranisations can add value to service offerings and differentiate from competitors. mCommerce in Financial Services: Is Europe ready for mobile finance? provides detailed analysis of the potential for mCommerce within the financial services industry. The report will cut through the hype of the past 3 years and provide you with clear, innovative and high impact mCommerce strategies.
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