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Future TV 2020 - Taking it to the Web - 3rd Edition Product Image

Future TV 2020 - Taking it to the Web - 3rd Edition

  • Published: July 2011
  • Region: World
  • 66 Pages
  • IDATE

Drawing on a wide Reports selection of publications on new generation TV services, this report deepens our forward-looking analysis of tomorrow’s video markets. Starting with a scenario-based approach, IDATE offers readers its own figure-backed scenario of choice for 2020, along with an in-depth analysis of the way value will be newly distributed between the different TV industry players: producers, networks and distributors/broadcasters.

Key questions
- What weight will each of the TV distribution networks have in the equation? Will DTT and satellite remain relevant?
- What degree of competition between live TV and new services? Will Netflix make it in Europe?
- What impact will the Internet have on TV’s revenue models? What are the key sources of new growth?
- What impact will the Internet have on programme production? Can Europe’s production industry hold its own against American studios?
- What changes will we see in the value chain?
Can the networks compete with Amazon and iTunes?

> Market data 2010-2020 for each of the countries examined:
- Japan, USA, France, Germany, Italy, Spain, the UK

1. Summary
2. Methodology
3. 2010: Current state of affairs
- The open Web
- Managed networks and live services
- The new TV services market
4. 2020: Competing distribution channels
- Access: managed networks vs. the open Web
- Devices: connected TVs
- Growing trend: cord-cutting
- Conclusion: new configurations for accessing video content
5. 2020: Changes in the video offering and their effect on viewing habits
- A time of major growth for TV networks’ solutions
- A broad and diverse online selection
- Internet changing viewing habits
- Live TV audience stagnating
- Conclusion: live TV vs. video consumption
6. 2020: Revenue models being re-examined
- Pay-TV the main source of growth
- Fragmented TV audience and shrinking ad revenue
- Online video destroying advertising value
- Do paid online models have a future?
- Piracy anticipating market needs
- Conclusion: a sustainable online model
7. 2020: New programme distribution windows
- Network programming evolving
- Live TV streams under assault
- More and more distribution windows
- Major imbalance in production financing
- Conclusion: the new distribution sequence
8. 2020: A revamped value chain
- Competition over distribution
- Ad brokering: highly coveted by new entrants
- Conclusion: broadcasters’ role being weakened
9. 2020: Long-term outlook
- Scenario 1: "Managed networks win the day”
- Scenario 2: "Advertising goes OTT”
- Scenario 3: "Cord-cutting"
10. 2020: The IDATE scenario
- Based on the three extreme scenarios...
- … IDATE offers its core scenario
11. 2020: revenue sharing
- Changes in how value is shared in the advertising market
- Changes in how value is shared in the pay-TV market
- Conclusion: TV network growth being shaped by how the online industry evolves

Note: This PowerPoint (PDF) file is part of a report that includes:

- An Executive Summary in PDF format
- An Excel database on TV and video markets up to 2020

- Introduction (Chap. 1 to 3)
- Key factors and uncertainties (Chap. 4 to 8)
- Scenarios & Strategies (Chap. 9 to 11)

- Japan
- USA
- France
- Germany
- Italy
- Spain
- United Kingdom

Format Properties
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Site License The report will be emailed to you. The report is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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