Asia Pacific IPTV Market
- Language: English
- 88 Pages
- Published: October 2010
- Region: Asia
IPTV is making something of a comeback, with new services launched over higher-speed broadband networks and the introduction of competitively priced triple play models. Increased uptake of these services by consumers is driving the video demand as internet media companies, together with content producers, fill the niche market. However BuddeComm remains pessimistic about the current IPTV business models.
In the future IPTV will look rather different and the best way to envisage that is to look at the smart TVs which provide ‘app-like’ interfaces to new content services that supply instant streaming.
Another killer application is being produced by the users themselves – YouTube is the second-most-visited site in Australia, followed by the ABC’s iView. Up until now the traditional IPTV products by ISPs have failed to attract large user bases – in 2013 there are now only some 65 million users globally, and some 300,000 of these are in Australia.
The most popular video downloads and streams on these services are full-length episodes of TV shows, amateur video clips such as YouTube, music videos and feature-length films. BuddeComm estimates
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1. Synopsis
2. Introduction
3. The first ten years
4. The next revolution in IPTV
5. Market surveys
5.1 IPTV predictions PwC
5.2 Subscriber numbers
5.3 IPTV research from Telstra
6. Optus and the copyright issue
7. Regulations and standards
7.1 IPTV and unbundled local loop (ULL)
7.2 Digital Video Ad Serving Template (VAST)
8. Social TV – peer -to-peer content distribution
9. IPTV versus IPTV+RF – an analysis
9.1.1 Introduction
9.1.2 RF video over FttH
9.1.3 The NBN could fix your TV problems
9.1.4 IP multicasting
9.1.5 Set-top boxes (STBs)
9.1.6 Bright future for SmartTV
9.1.7 Social TV - peer-to-peer content distribution
10. Social networks (separate report)
11. IPTV – major players (separate report)
12. Related reports
Table 1 – Worldwide IPTV subscribers – 2010; 2012; 2014
Exhibit 1 – Case studies similar to the Optus copyright issue case
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