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Digital Media - Triple and Quad Play Insights
Paul Budde Communication Pty Ltd, Aug 2011, Pages: 13
Telecom Investment Research Note
A key business model to deliver integrated products such as home media centres; is known as a triple or quad play model. The terms refer to offering internet access, voice services and video/TV or mobile services to a subscriber via a single connection. These mulit-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined packages were not been priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.
Latest developments:
Bundled offers are very popular in parts of Europe; Quad play is the next growth area; A number of countries in Asia are also leading multi-play developments.
Companies covered in this report include:
SFR; Orange; Canal+; Iliad (Free); Bouygues Telecom.
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